Industry New Zealand Supports Best In Design

27 AUGUST 2000

Industry New Zealand Supports Best In Design

The value that good design can add to New Zealand businesses is being recognised via Industry New Zealand’s support for the Design-Led Business Award.

The Design-Led Business Award is part of the Best Awards, to be held in Auckland on September 6. Organised by the Designer’s Institute of New Zealand, the Best Awards are a celebration of New Zealand’s top design ideas and talent.

This year’s awards will be the biggest yet with an estimated 500 entries from a wide range of design sectors including industrial, graphic, interior and fashion.

“We’re excited about the support we’ve received from Industry New Zealand as it gives us a chance to get the attention of the business community in a way we’ve never been able to do before,” says Dave Clark, convener of the Best Awards and past president of the Designer’s Institute.

”The award acknowledges the importance of design in this country. Without innovative design to differentiate and brand our products, we cannot compete globally. We need to celebrate our design talent and find ways of inspiring and growing this industry.”

The Design-Led Business Award was established to identify New Zealand companies that have achieved commercial success through excellence in design. Previous winners include Formway Furniture, Zambesi Fashion and Orca, who make the world’s fastest wetsuits.

Industry New Zealand’s Major Events Manager, Vito Lo Iacono says that sponsoring the award was a chance to help foster talent and showcase New Zealand’s design success stories.

“We hope the award shows the business community and the public the importance of design in everyday life. It’s a fact that better synergies between designers and businesses can lead to commercialisation of innovative ideas and add value to goods and services we produce.”

Support for the design industry, including the establishment of a design industry taskforce, is part of Industry New Zealand’s sector strategy for creative industries as a whole. It includes comprehensive strategies to tap into the development potential offered by rapid growth in the screen production, design, fashion, and music industries.

For more information on the Best Awards or the design industry taskforce, visit: www.bestawards.co.nz or www.industrytaskforces.govt.nz

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