Scoop Update #6 – Feedback + Executive Summary

Friday, 7 September 2001, 2:25 pm
Article: Alastair Thompson

Email Correspondence on Scoop Update #5

Re: Scoop S.O.S - Please Forward This Widely!!!
Aka… Re: Scoop Update #5 Scoop Refuses To Say Die!!!
http://www.scoop.co.nz/mason/stories/HL0109/S00029.htm
and…
Scoop Update #5 – Scoop Metamorphosis Begins
http://www.scoop.co.nz/mason/stories/HL0109/S00024.htm

CONTENTS…
- Feedback: “is there an executive summary?”
EXECUTIVE SUMMARY
1.- WHY SCOOP WORKS FOR PR PROFESSIONALS
2. WHY SCOOP IS WORTH PAYING FOR
3. WHAT WE WANT YOU TO DO

SCOOP S.O.S. FEEDBACK CONTINUED
- Would be sad, wouldn't it? -
- new life
- Please unsubscribe
- Commiserations
- I've voted for you
- RE: Scoop Update #5 Scoop Refuses To Say Die!!!
- METAMORPHOSIS-
- credit card donation

Feedback: “is there an executive summary?”

Re: Scoop S.O.S - Please Forward This Widely!!!

“is there an executive summary?”

AE

REPLY:

Yes.

See… below…

1. WHY SCOOP WORKS FOR PR PROFESSIONALS

SCOOP PROVIDES FOR YOU AND YOUR CLIENTS THE FOLLOWING SERVICES
– WHICH NORMALLY COST LARGE AMOUNTS OF MONEY, FOR FREE:

- a large audience;
- a uniquely valuable audience;
- a uniquely compliant and open news media;
- a fair system of news exposure (a level playing field);
- a test bed for your work;
- a marketing tool;
- an intelligence service;
- a free online archive of your work - free to the public;
- free, direct and fast access to your stories from the world's
biggest Internet search engines

2. WHY SCOOP IS WORTH PAYING FOR

Because Scoop is free to the public it is better at the tasks it performs for you.

Does it make sense not to pay for something that is extremely useful – and is saving you and your clients money and time – just because you don’t have to?

And if not having Scoop will cost you money. And if scoop is delivering you valuable services for free that others charge for, then maybe it makes sense to pay a little towards the support of Scoop voluntarily.

3. WHAT DO WE WANT YOU TO DO

1. Become a Scoop Angel – A Sustaining Subscriber
http://scoop.co.nz/mason/features/?s=thankyou
2. Subscribe either to Scoop's My Professional news-by-email service.
3. Advertise.

For More Background see...
Scoop Update #5 Scoop Refuses To Say Die!!!http://www.scoop.co.nz/mason/stories/HL0109/S00029.htm
and…
Scoop Update #5 – Scoop Metamorphosis Begins
http://www.scoop.co.nz/mason/stories/HL0109/S00024.htm

Feedback Continued…

EDITORS NOTE: A humungous thanks to all those who have emailed to express encouragement, offers of support, offers of work and appreciation for what we do. Keep it coming. It makes a huge difference :)

Re: Scoop S.O.S - Please Forward This Widely!!!

Oh no,

Terrible news to hear. First City Voice and now Scoop. I wish I could say that the organisations I work for could afford to advertise with you. I'll have a think about ways in which we can help.

All the best,

AH
Marketing and Publicity Manager

Would be sad, wouldn't it?

Scoop has provided such excellent service since its inception. It has always been my first choice in the way of seeking important and interesting news 'straight from the horses mouth'. It would be more than a real shame if it failed to live on. If you guys need an extra volunteer count me in, there must be something I can do :)

cheers,

KB

new life

I have been a reader of yrs for the past year or so - and have to admit as one who hardly buys a paper (I tend to spend 30-90 mins a day running around the nwspapers here and overseas) I find yr service useful - realistically you are going to have to charge either for postings (ie press releases) or charge yr readers. Ads wll not work - people who read email a lot (as I have for over 10 years..) don't even see the ads - my eyes just pass over them - and if they are too invasive ( as some so yrs where that took over a page for 10-15 seconds) - I tend to just ship scoop and read elsewhere.. Sorry guess this isn't what you want to hear - but better you know.

Hwr how this email started out is I guess I would continue with yr service if it charged, say $5/month + GST - if it was compulsory. If as you say you have 5,000 punters would be enough to keep your chin above water (presuming at least 1/3 will disappear)?

Good luck
CC

Please unsubscribe

From: Computer Audit To: "'The Scoop Editor'" Subject: Please unsubscribe Date sent: Thu, 6 Sep 2001 15:13:14 +1200

-----Original Message----- From: outgoing-news@scoop.co.nz [mailto:outgoing-news@scoop.co.nz] Sent: Thursday, 6 September 2001 3:11 p.m. Subject: Scoop Update #5 Scoop Refuses To Say Die!!!

Commiserations

Dear Alistair

What a pain! I recommend your site to all and sundry, but if the beastly Treasuryites and their ilk refuse to pay, it doesn't help. I tried to click to vote but nothing happened, and I can't seem to get to that page via the Web either. Any further instructions?

AE

I've voted for you

and onsent to various others who should.

A bit mean putting the herald in the non-award. Their site works OK and at least they don't yet charge for archives.

PS

RE: Scoop Update #5 Scoop Refuses To Say Die!!!

Alastair

Sorry to hear that Scoop has got a case of the wobbles. I am a bit of a news junkie and enjoy receiving various updates from Scoop during the day. It used to amaze me how anyone made money off the net and I guess that is all coming home to roost for many dotcoms now. As much as I enjoy Scoop it is not a necessity for me so I can't offer any dosh, although I did vote for you guys. Good luck

SM

METAMORPHOSIS

Alastair

Cheque for $100.00 coming in tonight's mail.

KP

REPLY:

K you are a gem.

Thankyou very very much.

Al

credit card donation

love scoop! can I make a credit card donation? deb

REPLY:

Thanks.

Sorry... not by credit card Deb...

Check or Money Transfer Only…

Sustaining Subscriptions

See also....

SCOOP’S BIG PAGE OF THANKYOU’S

http://scoop.co.nz/mason/features/?s=thankyou

And decide whether you want to be listed as one of our wonderful supporters!!!

And if so under what name.

:)

al

:)

Anti(c)opyright Scoop 2001

© Scoop Media

Alastair Thompson

Scoop Publisher

Alastair Thompson is the co-founder of Scoop. He is of Scottish and Irish extraction and from Wellington, New Zealand. Alastair has 24 years experience in the media, at the Dominion, National Business Review, North & South magazine, Straight Furrow newspaper and online since 1997. He is the winner of several journalism awards for business and investigative work.

Contact Alastair Thompson

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