Eminem Rocks The Vote Against Bush - MOSH

Directors Note:

Most Americans are well aware that in 2000, the presidential election was decided by 537 votes. From hanging chads to the hourly updates of the manual recount, this story was obsessively covered by the mainstream press. However, what wasn’t covered was what journalist Greg Palast discovered that thousands of primarily minority voters were scrubbed from the voter registry in Florida and prevented from potentially changing the course of America’s turbulent last four years.

By the spring of 2004 all around the country, groups from both sides of the aisle were organizing and activating plans to impact the coming presidential election from MoveOn to Swift Boat Veterans for Truth. Here at GNN we were finishing our book, True Lies , two related documentary projects and barely had enough time for our own attempt of an online voter registration campaign. Through Palast’s reporting and our own investigations into electronic voting machines and the crossover campaign that defeated Congresswoman Cynthia McKinney, we became increasingly aware of the fallibility of elections and the fragile state of America’s most fundamental democratic process. We also knew the potential power of the youth vote. With more than 55 million voters between the ages of 18 and 35, this demographic group accounts for 36% of the total eligible voters in the U.S. And as witnessed in 2000 it all comes down to who shows up to vote on election day.

So on the eve of one of the most spirited elections in recent times, it’s time to try and turn out the vote. As a music video director, ideas for videos usually come independent of the song and are then adapted to fit the timing and lyrics of the featured track. I initially developed a concept for this video in June 2004 and contacted Interscope shortly after to find out what artists in their roster would be releasing albums near the election. The goal was to make a video that inspired young people to vote because they too often disregard it as a powerless exercise. To show them that political decisions do impact their daily lives and that voting is the most powerful act we all have to voice our opinion and effect change. And to educate and reiterate the point that whether or not people want to accept it, there are forces in play that attempt to suppress the youth and minority vote.

When I got the callback that our favorite conspirator of controversy, Eminem would be releasing an album in November, I knew we had the potential to say something that would be heard by the masses. And after hearing the song later that month it seemed Mr. Mathers had also been in the lab concocting his own plans for the election and it was precisely the anthem I had been looking for. So with less than six weeks to deliver we put together a team and forgot about what it meant to sleep. In order to produce animation for a song that runs 5:20 in just over 5 weeks we were going to need a lot of green tea and mate and a little help from Marshall himself. This video was made possible by a team of artists who came together inspired by a song and video that might be able to effect the next four years of all of our lives.

Two years ago, this video would not have been approved by a single record label. A year ago it would never had the possibility of being played on television. But with the changing tide of public sentiment marked by the success of our last video for Chronic Future, an anti-war message that made it into rotation on TRL we think it might just have a chance.

Now, it’s up to the broadcasters. Will they ban the top selling musical artist for being anti-establishment while they allow other propaganda to air? Or will they finally allow an artist who has the courage to speak out to take center stage and utilize the airwaves for something other than typical celebrity fodder?

Stay tuned here for updates on the unfolding antics and remember to show up and vote for you candidate of choice on November 2nd.

Credits
Eminem
“Mosh” from the album Encore

Ian Inaba
Producer, Director, Editor

Anson Vogt
Art Director, 3-D Animation

Haik Hoisington
Character Animation

Steve Ogden
Motion Graphics

Craig Patches
Illustration, Animation

Kevin Elam
Eminem Animation

Mark Nicola
After Effector

John Quigly
Green Screen Producer, Cameraman

Thomas Brohdal
Illustration Design

Nicholas Sanchez
Illustration Support

I pledge allegiance to the flag of the United States of America
And to the Republic for which it stands
One nation under God
Indivisible….
It feels so good to be back..

I scrutinize every word, memorize every line
I spit it once, refuel and re-energize and rewind
I give sight to the blind, my insight to the mind
I exercise my right to express when I feel it’s time
It’s just all in your mind, what you interpret it as
I say to fight, you take it as I’mma whip someone’s ass
If you don’t understand, don’t even bother to ask
A father who has grown up with a fatherless past
Who has blown up now to rap phenomenon that has
Or at least shows no difficulty multi-task
And in juggling both perhaps mastered his craft
Slash entrepreneur who has held onto few more rap acts
Who’s had a few obstacles thrown his way through the last half
Of his career typical manure moving past that
Mr. kisses ass crack, he’s a class act
Rubber band man, yea he just snaps back

Chorus:
Come along follow me as I lead through the darkness
As I provide just enough spark that we need to proceed
Carry on, give me hope, give me strength
Come with me and I won’t steer you wrong
Put your faith and your trust as I guide us through the fog
To the light at the end of the tunnel
We gonna fight, we gonna charge, we gonna stomp, we gonna march
Through the swamp, we gonna mosh through the marsh
Take us right through the doors (c’mon)

All the people up top on the side and the middle
Come together lets all bomb and swamp just a little
Just let it gradually build from the front to the back
All you can see is a sea of people some white and some black
Don’t matter what color, all that matters we gathered together
To celebrate for the same cause don’t matter the weather
If it rains let it rain, yea the wetter the better
They ain’t gonna stop us they can’t, we stronger now more than ever
They tell us no we say yea, they tell us stop we say go
Rebel with a rebel yell, raise hell we gonna let em know
Stomp, push, shove, mush, Bush, until they bring our troops home (c’mon)

Chorus.

Imagine it pouring, it’s raining down on us
Mosh pits outside the oval office
Someone’s tryina tell us something,
Maybe this is god just sayin’ we’re responsible
For this monster, this coward,
That we have empowered
This is Bin Laden, look at his head noddin’
How could we allow something like this without pumping our fists
Now this is our final hour
Let me be the voice in your strength and your choice
Let me simplify the rhyme just to amplify the noise
Try to amplify the times it, and multiply by six...
Teen million people, Are equal at this high pitch
Maybe we can reach alqueda through my speech
Let the president answer a higher anarchy
Strap him with an Ak-47, let him go, fight his own war
Let him impress daddy that way
No more blood for oil, we got our own battles to fight on our own soil
No more psychological warfare, to trick us to thinking that we ain’t loyal
If we don’t serve our own country, we’re patronizing a hero
Look in his eyes its all lies
The stars and stripes, they’ve been swiped, washed out and wiped
And replaced with his own face, Mosh now or die
If I get sniped tonight you know why,
Cause I told you to fight.

Chorus.

And as we proceed,
To Mosh through this desert storm,
In these closing statements, if they should argue
Let us beg to differ
As we set aside our differences
And assemble our own army
To disarm this Weapon of Mass Destruction
That we call our President, for the present
And Mosh for the future of our next generation
To speak and be heard
Mr. President, Mr. Senator…
Do you guy’s hear us…hear us…*laughing*

ENDS

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