Getting Smart Election Hoardings Up Quickly Is Critical

One Auckland local government candidate is urging others to get their election hoardings up first thing on Sunday 8 August as the voting public will make a judgment on which candidates are organised and who is not.

“If you can get your hoardings up early, you can get a good position and voters know you’re serious. They should be up at the earliest possible chance and there’s no excuse for them not to look great,” says Cameron Brewer, who’s standing to be councillor for the new Orakei ward on the Auckland Council. . “These days with all design technology available, voters will be looking for contemporary imagery and bold messaging. Candidates often make the mistake of putting too many words on the road-side signs, having their face cut around and superimposed, and not going big enough on the surname. The surname is what’s on the ballot paper. If the candidate’s surname is not the main word on the hoarding, then they’ve lost the plot.”

The electoral office rules stipulate that election hoardings can only go up from 12.00am Sunday morning. They’re allowed up on allocated public sites and on private property for two months and then need to be taken down before election day on 8 October.

“Election hoardings are a major part of a local election and they help draw the battle lines. In 2010 the public has high expectations around candidates’ promotional material. With all the design talent and computer technology out there, if you go out there looking old-fashioned or home-spun, it will simply cost you votes. In this day and age, you’ve got to look sharp otherwise it’s only going to count against you,” says Cameron Brewer.

www.cameronbrewer.co.nz

ENDS

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