Marmite Swoops In To Save 100 Homesick Kiwis This Christmas

Marmite is already a Kiwi hero, but this year takes the cake as it swoops in to save 100 homesick ex-pats with ‘Bringing Home the Kiwis’ - a mammoth celebration of its 100th year in New Zealand!

Marmite has put the call out to New Zealanders who want to be reunited with their loved ones this Christmas, inviting them to enter at www.marmite.co.nz and tell Marmite judges why they, or their loved one, deserve to win one of 100 one-way flights home from anywhere around the world this December.

Entries close on October 31, 2010. People can enter themselves or a friend, while loved ones of those nominated can pledge votes of support.

Though Marmite judges are only interested in genuine entries, they are also encouraging people to ‘lay it on thick’ when it comes to stating their case, and expressing their heartfelt desire to switch Mistletoe for Pohutukawa this yuletide season.

The site allows users to upload images and video footage to support their cause, while each entry can be edited and evolved right through to the close of the promotion on October 31 – all in a bid to ensure Marmite judges can make the most informed selections on the day.

Marmite Brand Manager, Hayley Findlay of the Sanitarium Health Food Company, is delighted the Kiwi super-brand is able to mark its centenary in such a powerful way.

“One hundred years is a great milestone for a Kiwi brand. Marmite has such rich heritage and deep connection with Kiwi consumers, its centenary celebrations had to have absolute ‘wow’ factor. It had to excite people.

“And what is more exciting than reuniting 100 homesick Kiwis with their loved ones this Christmas? We’re looking forward to a patriotic response!”

Findlay confirmed no New Zealand brand has ever made the pledge to fly so many people home from anywhere around the world, meaning Marmite is making history more than once in 2010.

“There are over 600,000 Kiwis living somewhere other than New Zealand, and we know that in terms of the things they miss most about home, Marmite is usually near the top of their list. So instead of just patting ourselves on the back for turning 100, we thought it would be a great idea to bring some of those Kiwis home to family and friends, home for Christmas and home to the taste of Marmite.”

Marmite’s centenary marks 100 years since Marmite was registered and sold here in New Zealand. For almost 35 years, Sanitarium imported Marmite from Burton-on-Trent, Staffordshire, England until a New Zealand version was formulated in the mid 1940s, making Marmite the brand Kiwis have truly made their own.

ENDS

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