First to bring Pay Per Call technology to NZ

Media Release - Tuesday 29th November 2005.

FindA.co.nz - first to bring Pay Per Call technology to New Zealand.

The fast growing free online website, findA.co.nz, has today launched Pay Per Call - a product that it says will revolutionize the online advertising market for businesses in New Zealand.

FindA Pay Per Call was built to bridge the gap between the internet and telephony for businesses and companies whose bread and butter is generated through inbound sales calls. This advancement takes the natural step forward from the Pay Per Click model made so successful by Google.

"Increasingly, consumers are using the Internet as their primary access point for local information and advertisers are heeding the call," says FindA Director Shane Bradley, "Pay Per Call is an ideal model for local advertisers who rely on the phone as a customer conversion tool, but need to tap the growing pool of consumers searching online for local products and services. The Business can choose to have their advert showing up via keyword and they can target their regions based on national, regional or suburb level.

The concept is simple in application. Pay Per Call Adverts appear in the finda.co.nz free online business directory, which finda.co.nz has become so popular for. Within the business listing is a unique tracking code which a consumer enters into their phone after calling an 0800 number (0800 I NEED A or 0800 463332). This code then puts the consumer directly in touch with the business they have searched on. FindA Pay Per Call is totally free for the consumer, with the business only paying for a connecting call.

One of the first clients to sign up with findA Pay Per Call was Green Acres - New Zealands largest franchise group - Director Andrew Chisholm says œIt was a no brainer for us, if we get a call we pay, if we get no calls we don't pay - and for us its phone calls that ultimately result in increased business�

Already proving vastly popular in the United States since it was introduced at the beginning of this year, the concept has attracted companies such as Yahoo and now Google who have recently begun testing their own Pay Per Call advertising platforms. According to a report by the Kelsey Group released in June the Pay Per Call market in the US alone could swell to USD $4 billion in annual revenues by 2009.

A survey commissioned in March 2004 by leading US Pay Per Call provider Ingenio and conducted by Jupiter Research, found that 42 percent of small business advertisers surveyed were more interested in paying for customer leads via phone calls to their business than clicks to their website. 40 percent of the businesses surveyed said if pay- per-call were available in their area they would allocate new advertising budget dollars for such a product. .

"This is a competitor differentiator for findA.co.nz. We are not just offering advertisers a whole new way of interacting with a potential customer, but are opening new advertising markets for businesses and allowing more businesses to benefit from online advertising," said Mr Bradley.

He says œFor too long the businesses of New Zealand have had to put up with sub standard offerings from other Directory players - findA.co.nz is here to change this and we have 3 more products we are developing which will be released in the new year which will further place us at the fore front of the developing online Local Search market.

For a demonstration about how Pay Per Call works please click the link below:

http://www.finda.co.nz/pay-per-call/

About findA.co.nz findA.co.nz is New Zealands 100% kiwi owned free website. Since launching in October 2004 the site now boasts over 50,000 unique users each month and growing around 10% per month. The Business directory was launched on 4th July 2005 and now has over 24,000 businesses online - with over 1,500 more being added each week.

ENDS

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