Look Sharp! - With Levi’s Black Sharps this summer

Look Sharp! - With Levi’s® Black Sharps this summer

Levi’s® Jeans introduces the Levi’s® Black range, the new super premium denim, fresh and sharp for this summer.

The Levi’s® Black Sharps range is influenced by a gang movement that took place during the 60’s. A ‘Sharp’ or “Sharpie” had a unique identity and style. Unlike other gangs of their time, they made a point to always look super slick and sharp – hence their name.

If you weren’t in the Sharpies, you were out. If you were out, you were in danger. So it was best to be in. The ‘Sharpies’ held the power on the street.

Fast track to 2006 and whilst the ‘Sharpies’ may no longer exist; it’s still all about having a fresh style on the streets this summer. Simple, sharp and shameless, Levi’s® Black Sharps are all about clean lines and striking silhouettes. New tapered leg cuts, unique trouser waist and cuff detailing add a super clean finish. Whether dressed up for a night out or teamed with a pair of chucks, the new Sharp cut is undeniably slick.

The Levi’s® Black movement kicks off in August with the Levi’s® little black book launching online allowing ‘Sharp’ dressers all over New Zealand to download their details for some potential Summer Lovin’ or huge prizes.

Keep it simple. Keep it sexy. Look Sharp.

RRP start at $179.95
Available in-store from August 2006

ENDS

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