TVNZ 6 will feature up to 75% local content

TVNZ 6 will feature up to 75% local content

TVNZ 6, the first of TVNZ's two new digital channels for the Freeview platform will feature advertising-free programming with between 50% and 75% local content.

TVNZ 6 programming will be divided into three distinct services targeting preschoolers (50% local content), families (70% local content) and adult viewers (75% local content). None of the services will carry advertising.

TVNZ 6 will begin broadcasting on 30 September.

Eric Kearley, TVNZ General Manager of Digital Services, said the non-commercial environment would allow TVNZ 6 to offer a different viewing experience to TV ONE and TV2.

"The goal of TVNZ 6 is to provide three distinctive viewing experiences that complement TV ONE and TV2. We'll be able to play programmes in primetime that are not possible on ratings-driven free-to-view channels such as TV ONE and TV2," he said.

The three TVNZ 6 services will be separately branded and have differing local content targets, which are outlined below:

* TVNZ Kidzone
Programmes for preschoolers from 6:00am until 4:00pm.

Content targets
* Local content 50%
* International content 50%

* Newly commissioned 15%
* Acquired 85%
o Shared with TV2 8%
o Local Archive 27%
o International 50%

* TVNZ Family
Programmes that families can watch together from 4:00pm until 8:30pm.

Content targets
* Local 70%
* International 30%

* Commissioned 27%
* Acquired 73%
o Shared with TV ONE, TV2 10%
o Local Archive 37%
o International 26%

* TVNZ Showcase
Challenging programming for adults from 8:30pm until midnight

Content targets
* Local 75%
* International 25%

* Commissioned 22%
* Acquired 78%
o Shared with TV ONE, TV2 6%
o Local archive 39%
o International 33%

ENDS

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