Harcourts launches iPhone application

Harcourts launches innovative application for iPhones and iPads

20 July 2010: Harcourts has recently launched the latest innovation in real estate technology – the Harcourts Mobile Agent application for iPhones and iPads.

The new free application represents a major technological breakthrough in the real estate industry, providing a specially tailored solution for anyone with an iPhone or iPad to view Harcourts’ property listings in Australia and New Zealand or to search for a member of the Harcourts Australasian team.

As Harcourts International’s Chief Information Officer Jason Wills explains, for a number of years Harcourts has had unique Mobile Agent technology for its sales consultants to use on their PDAs, but until now nothing had been created specifically for iPhones or the new iPads and designed for clients to use too.

He says convenience for both clients and sales consultants was the most important factor when developing the Harcourts Mobile Agent application for iPhones and iPads.

“This prompted the inclusion of several stand-out features such as the use of Google Maps to find a property’s location, quick lists for upcoming auctions and open homes, and the ability to add Harcourts’ representatives contact details straight to the iPhone’s address book.

“The new application, which can be downloaded for free from the Apple applications store, also has added functionality for our sales consultants to allow them to access their contacts, daily tasks and recent property sales while out in the field with their iPhone or iPad.”

Mr Wills says he is excited by the future potential of the new application, which follows the development earlier this year of a Harcourts news application for iPhones.

“I believe the new Harcourts Mobile Agent tool is a leader in its field and given the increasing popularity of the iPhone and iPad I think it will be a great success with those interested in the Australian and New Zealand property markets and with our own team too.

“In the first three weeks alone and with minimal promotion of the tool we’ve already had more than 1,500 downloads and we’re confident that this figure will continue to grow.”

ENDS

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