NZ Herald Launches iPad App

Media release
23 July 2010

NZ Herald Launches iPad App

You can now get the best of the Herald at your fingertips with the NZ Herald iPad App. Custom-built to play to the strengths of the device you can touch, zoom, tap, pinch and dive-in to the latest news coverage, exclusive video and engaging photojournalism.

Editor Jeremy Rees says, “Our readers can now get the very latest news from a brand they trust combined with the interactivity of the iPad. We already have a leading newspaper, website and mobile offering so our iPad App is simply another way for our readers to access their favourite Herald content in real-time everywhere they go. And because the content is hand-picked by our editorial team it steers users towards the most important stories of the day and the latest news updates.”

The NZ Herald iPad App is free to download for a limited time thanks to support from our principal sponsor Mercedes and advertising partners Air New Zealand, Vodafone and Yellow.

Spencer Bailey, General Manager and Publisher says, “Our iPad App firmly establishes the Herald as an innovative market leader. We’ve focused our attention on delivering an App that appeals to iPad users – it’s image-driven and showcases the striking photography we have – as well as offering our advertisers new ways to reach a high quality audience.

He continues; “We realised very early on the huge potential iPad has in New Zealand. Even before its official launch we were already seeing up to 1,000 users accessing nzherald.co.nz on a daily basis via their iPad. So an App was an obvious step for us. It offers consumers more choice and advertisers a new set of opportunities”

There are plenty more features planned over the coming weeks including a continued focus on photo galleries and video.

The NZ Herald iPad App has been developed in partnership with Shift and Carnival Labs.

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