How to get your business banned from Facebook

A simple and very effective method to get your Business banned from Facebook

Mobilize Mail found out just how easy it is to get into trouble on Social Media as part of a one year research project where four hours each business day was dedicated to participating in social networks such as Facebook, Twitter and LinkedIn.

Our research project lead us to a number of key conclusions regarding the effectiveness of using social networks for New Zealand based Business. The main findings are:

1) For most New Zealand SME’s (small business enterprise) social media or social networking for business benefit is an unknown quantity that is best avoided until adequate know how is acquired.

2) Businesses need reasonable knowledge of how to participate effectively in online communities and understand the cost benefit ratio for the business so time wasting activities are avoided.

3) Each social network (for example Facebook, Twitter and LinkedIn) requires a unique strategy for engagement. For example you would not use the same engagement strategy for Facebook and Twitter.

4) Use of automation tools to remove a lot of the manual input is a must for small business and this expertise is not in house – Businesses need to engage 3rd party social media professionals to identify what is appropriate to meet the needs of the business. A ‘one size fits all mentality’ is not appropriate.

5) Most businesses have no idea where to seek help and where to start in social networks and as a result can get into trouble early on as they feel their way in the dark so to speak.

6) Of the New Zealand businesses we know using social networking successfully most spend on average over 2-3 hours per day in key social networks such as Twitter and Facebook. Additionally most have no clear separation between business and personal use of social networks.

Mobilize Mail has put their twelve month research project to good use and created strategies, educational materials and software for New Zealand businesses to utilise successfully in social media.

Mobilize Mail’s Social Media solution offers the following advantages to New Zealand small businesses:

1) A realistic social media strategy for small business that takes into account that small businesses have no major budget, time or staff resources to commit to social networks.

2) Access to our own extensive social networks and blog hubs (BusinessBlogs.co.nz as an example) to help introduce online communities to the business.

3) Automation tools to help business participate within social networks while reducing the manual effort generally required.

And finally…

One of the most interesting findings of our research project was that almost 90% of the businesses we reviewed were using a Facebook personal profile as their business fan page in Facebook! This normally is a fast-track way to get banned on Facebook.

To get started using Facebook Mobilize Mail has published a 130 page eBook called Facebook for Business – it is perfect for defining your strategy and getting started as a business on Facebook including step-by-step guides covering all the most important Facebook features for business.

More information about the Facebook for Business eBook and testimonials here: http://www.facebookforbusiness.co /

For more information about our social media strategies and software please visit: http://www.campaignhub.co.nz

ENDS

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