Capital Gains is all in the (Master) Planning

MEDIA RELEASE
Capital Gains is all in the (Master) Planning

Tauranga – Monday 11th October 2010: A Papamoa development is keen to showcase its unique position within the New Zealand coastal market by promoting a little understood yet vital planning concept that affects the long term value of a property.

Coast Papamoa Beach Director Steve Short says the term ‘master-planned’ is used a lot now in real estate marketing but many home buyers are unaware of what this really means.

“’Master planned’ means every detail of design and community planning has been considered holistically, in advance, to ensure each home sits beautifully in a thoughtfully designed and sustainable landscape.

“It’s about being mindful of the environment and the community when you design and build your development. We extended the concept to account for every minute detail of our development, right down to the height the trees will grow to in eight to 15 years,” says Short.

Most master-planned communities are designed around the use of the land alone, however Coast Papamoa Beach has extended this vision to architecturally-designed homes in the overall plan.

The sale of house and land packages, rather than land alone, ensures that every home has been designed to the highest standard, specifically for Coast.

“By purchasing in a master-planned development such as Coast, you are protecting your investment because you can be certain that all the homes in the community will be architecturally designed and recreational areas will be of premium quality,” says Short.

Alex Haden, director of the property valuation company Hills Haden, says there is no doubt that the current market is a challenging one and, in the main, they are seeing that most other developers are having to drop prices in order to achieve sales.

“The fact the team at Coast Papamoa Beach has been able to achieve full asking prices for the homes sold thus far is testimony to the unwavering commitment shown to provide a premium quality residential development.”

“Until now, the likes of the Coast development has not been seen in the Western Bay of Plenty and the sales achieved shows that purchasers are seeking the quality and attention to detail found in all aspects of the development,” adds Haden.

Coast Papamoa Beach is the Bay of Plenty’s newest residential development offering a standard of beachside living unprecedented in New Zealand. Hundreds of residences will be built across the 24.2ha site, to be released and developed in stages over the next 10 years. There are nine world-class architecturally-designed concept homes open to view and available for sale.

Short says getting a land development in this market off the ground is a real challenge – let alone a master-planned development.

“Creating a master-planned development isn’t about making a quick return. It’s taken us five years to have the master plans approved before we could even begin work on the development. A master-planned development is the long-term, committed approach.”

In order for Coast Papamoa Beach to become master-planned, it has meant hundreds of urban design plans have had to be submitted and approved by local council.

“Amongst the thousands of details we submitted, we also opted to give computer graphics showing how the environment will develop over the years and the effect on lighting and aesthetics. It’s really an incredible process that adds value to the properties long term.”

A master-planned development creates a real sense of community, as well as offering a wide variety of quality, architecturally designed homes that fit in with the environment. Native trees and the beach have also been incorporated into the development.

“Most Kiwis haven’t experienced this, unless they’ve lived overseas where master-planned communities are very popular,” says Short.

About Coast Papamoa Beach

Officially launched in February this year, the $600 million Coast Papamoa Beach development is Frasers Property’s first coastal residential project in New Zealand.

What was once a large tract of bare land on the boundary between Mount Maunganui and Papamoa, is now an evolving master-planned development carefully designed and planned to cater for a range of exclusive homes including single and double story dwellings, townhouses, low-rise apartments and luxurious beachside apartments, plus a corner store and cafe.

Homes are currently priced between $565,000 and $945,000, with even more home designs – each unique to Coast Papamoa Beach – to come.

The innovative architectural and landscape designs have been expertly planned to blend in with their natural surroundings. Many of the homes will be clad in natural stones and timbers and incorporate soft palettes which are themselves inspired by nature.

Please visit www.coastpapamoabeach.co.nz

ENDS

About Frasers Property

Frasers Property (Frasers Property Management Australia Pty Ltd) is the Australasian division of Frasers Property, the international property arm of Frasers Centrepoint Limited. Frasers Property is currently planning or developing a diverse portfolio of residential, commercial and retail properties including the $2 billion ‘Central Park’ redevelopment in Sydney, ‘Queens Riverside’ in Perth and ‘Frasers Landing’, a residential subdivision in Western Australia.

Frasers Centrepoint Limited, a leading property company based in Singapore, is an integrated real estate company with a global portfolio of residential, commercial and serviced apartment properties spanning 16 countries across Asia, Australasia and the United Kingdom. Frasers Centrepoint Limited forms the property division of Fraser and Neave, Limited (F&NL).

F&NL is a leading Asia Pacific Consumer Group with expertise and prominent standing in the food & beverage, property and publishing & printing industries. Leveraging its strengths in marketing and distribution; research and development; brands and financial management; as well as years of acquisition experience, F&NL provides key resources and sets strategic directions for its subsidiary companies across all three industries.

Listed on the Singapore stock exchange, F&NL ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. It has shareholders’ funds of close to S$6 billion and total assets employed of over S$13 billion. F&NL is present in over 20 countries spanning Asia Pacific, Europe and the USA and employs about 18,000 people worldwide.

For more information on F&NL, visit www.fraserandneave.com.
For more information on Frasers Centrepoint Limited, visit www.fraserscentrepoint.com
For more information about Frasers Property in New Zealand, visit www.frasersproperty.co.nz

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