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High cost Germany shows how to succeed in exporting
High cost Germany shows how to succeed in exporting
By Peter Kerr for sticK
(sticK - 31 Jan. 2011) In theory, as an old-world type economy and like most of its contemporaries, Germany should be struggling out of the after-effects of the global financial crisis.
But the 'strongman' of Europe has been thriving while its competitors are scrambling, and a recent study suggests its 'Hidden Champions' of small medium enterprises (at least by German standards) is a large part of the reason for its ongoing success.
These companies have defied a strong Euro, even while 'Made in Germany' has made its products expensive on world markets.
An analysis of about 1,130 Hidden Champions reveals important lessons - many of which New Zealand could well copy.
For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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