AD2ONE Wins Exclusive Online Ad Sales

MEDIA RELEASE
Issue Date: 7 February, 2011

AD2ONE Wins Exclusive Online Ad Sales in Australia and New Zealand for the World’s No. 1 Food Website – Allrecipes

…AD2ONE also providing advertising on Allrecipes Dinner Spinner iPhone app…

Global digital group, AD2ONE has been appointed by Allrecipes (www.allrecipes.com.au), a Readers Digest Association (RDA) brand and the largest food site in the world, as its sales partner for Australia and New Zealand.

Allrecipes receives 535 million visits globally per year from people who want to discover and share food experiences through recipes, reviews, photos, profiles and articles. For 14 years, the site has been a dynamic, indispensable resource for cooks and stakeholders who are seeking trusted recipes, ideas and tips for everyday and special meals.

AD2ONE will be offering advertisers opportunities for brand integration, engagement and personalisation on the Allrecipes.com.au site, including various exclusive sponsorship deals such as featured recipe of the week, homepage ownership, a recipe hub around calendar events, sponsored banners for the printed recipe page people take to supermarkets, newsletters, special occasion microsites, competitions as well as various standard ad units.

“We are delighted that Allrecipes will join AD2ONE’s highly successful lifestyle channel, which focuses on delivering branding campaigns, particularly in the food, grocery and FMCG sectors, to drive sales and customer acquisition,” said Jesse Morris, Australian Business Director for AD2ONE. “The great thing about Allrecipes from the advertiser’s point of view is that it enables brand engagement and personalisation and creates an ideal environment for home cooks to interact with grocery brands as they plan their daily meals.”

“Allrecipes is the number one food site in the world and we are looking forward to a productive partnership with AD2ONE to elevate our brand in Australia and New Zealand even further,” said Wendy McKay Director of International Sales for Allrecipes. “We have a global audience of 29 million passionate home cooks that are ready and willing to interact with brands, helping to expand their web presence and fostering positive word of mouth for their products.”

AD2ONE will be responsible for monetising ad units on Allrecipes.com.au and will sell mobile ads on the Allrecipes.com.au Dinner Spinner Application for the iPhone /iTouch. Allrecipes’ Dinner Spinner is the number one recipe app with more than 5.5 million downloads worldwide, giving home cooks unmatched ease and convenience for finding everyday food ideas on the go.

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ABOUT AD2ONE - www.ad2onegroup.com.au
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.

The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney, Melbourne and Auckland. There are fifteen Australasian based staff.

AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.

AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Reuters, AOL, Best Restaurants, WWE, LinkedIN (NZ), Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.


ABOUT ALLRECIPES
Allrecipes is the world’s largest food site, serving 535 million annual visits from home cooks around the world. Allrecipes.com.au offers Australian and New Zealand cooks at all skill levels a dynamic and indispensable place to discover and share food online. Allrecipes has 16 international sites providing global insights into the kitchens and cooking passions of home cooks everywhere. Allrecipes is a part of Lifestyle Communities @ RDA, a division of Reader’s Digest Association, Inc. Further information about the company can be found at www.allrecipes.com.au

ABOUT READER’S DIGEST ASSOCIATION
RDA is a global media and direct marketing company that connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 43 countries, the company reaches customers in 78 countries, publishes 91 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.

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