Subaru goes surfing with women’s pro event

Subaru goes surfing with women’s pro event

The world’s top women surfers will be back in Taranaki in April for the Subaru Pro, one of nine rounds of the world wide ASP Women’s World Tour also known as the Dream Tour.

The main surf arena for the Subaru Pro to be held over a two-day window from April 26 to May 1 this year will be Fitzroy Beach in New Plymouth. Back up arenas depending on wind and swell directions will be Back Beach just out of New Plymouth, and Arawhata Road around Taranaki’s Surf Highway 45.

New Zealand will be directly represented among the field of 18 by Subaru supported Paige Hareb, who will be starting her third season on the women’s world circuit.

Hareb drives an All Wheel Drive Subaru Impreza XV, a crossover vehicle that combines the capabilities of an SUV with the feel and handling of a sports hatch, which is ideal for carrying her tools of trade and reaching her favourite surf spots, be they at the end of a gravel road, or any easy to access urban beach.

Surfing Taranaki hosted the Women’s ASP event for the first time in 2010 as the main event in the week-long TSB Bank Women’s Surf Festival. The Festival also includes the New Zealand Women’s Open competition—the winner of which gains a wild card entry into the Subaru Pro alongside the world’s top 17 women surfers.

This is an incredible opportunity for Kiwi women surfers to prove themselves against the world’s best as 15-year old Sarah Mason did last year when she won the Open, and then won her ASP heat beating world-champion Stephanie Gilmore.

“We’re thrilled to have a sponsor of the calibre of Subaru for the ASP Dream Tour Women’s Event,” said Craig Williamson, the Executive Officer for Surf Taranaki.

Subaru of New Zealand believes the event fits well with its image as the ideal recreational vehicle for New Zealand. With the invisible advantages of symmetrical All Wheel Drive, any Subaru will get to almost any surf beach in the country.

“And the Subaru Pro fits in well with our brand essence of “Confidence in Motion,”” said Wallis Dumper the Managing Director of Subaru of New Zealand.

“I am sure we are going to see plenty of confident, incredibly progressive surfing from the world’s top women wave riders at the Subaru Pro.”

About Subaru
Every Subaru sold in New Zealand features Symmetrical All Wheel Drive, a horizontally opposed Boxer engine and Vehicle Dynamics Control electronic stability programme as standard.

ENDS

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