Enza Wins Top German Marketing Award For Jazz™ Apples

Enza Wins Top German Marketing Award For Jazz™ Apples

[Berlin, Germany] ENZA's European arm, ENZA Continent has been named best marketer in the German fresh produce industry for its marketing and promotion of JAZZ™ apples in 2010.

Based in Belgium, ENZA Continent is the European arm of ENZA’s global operations handling marketing, fruit imports and overseeing ENZA’s European plantings of JAZZ™ apples and kiwifruit.

ENZA received the award in front of 500 German and international representatives of the fresh produce industry in Berlin during Fruit Logistica, the world’s premier fresh produce expo.

ENZA Continent’s Managing Director, Tony Fissette said the award recognised the industry’s best marketing of a product in the vital German market, which buys 60% (600,000) cartons of ENZA’s global JAZZ™ crop each year.

Each year the GFI award is presented to the company that has shown outstanding attention to customer relationships in its marketing partnerships with produce wholesalers.

“This is fantastic recognition within our most important JAZZ™ market. JAZZ™ is a unique, premium apple and our marketing reflects that. The JAZZ™ apple summer tour through Germany boosted consumer awareness of JAZZ™ and strengthened our partnerships with our retail and wholesale customers.”

The JAZZ™ apple variety is owned by ENZA and is now grown in several countries globally including New Zealand, France, Italy and the US. The variety is now established in Europe’s leading retail outlets as one of the premium apple’s for consumers.

ENZA Continent is part of the Turners & Growers Group of companies.

–ENDS-

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