Emirates Sets Standard With Montblanc Auction

News Release, 6 July 2011

Emirates Sets Standard With Montblanc Auction

Emirates Airline has partnered with Montblanc, purveyors of fine luxury products, to offer customers the opportunity to bid on a "one-of-one" timepiece created exclusively for Emirates from the Montblanc Nicolas Rieussec TimeWriter Collection, celebrating the 190th anniversary of the chronograph.

Emirates passengers can take advantage of this opportunity to make a bid to own this unique timepiece with a two-tone dial design in 18 carat red gold, with a minimum bidding price starting at US$45,000. From now until December 31, 2011, customers on board Emirates flights can send in their bid by filling in the leaflet available from a member of cabin crew on all four daily services to and from New Zealand. All proceeds will be donated to charity.

As a part of the winning bid, the winner and a companion can enjoy the opportunity to fly first class on Emirates to Geneva, where they will then stay at the luxurious Montblanc Chateau, LeLocle, nestled in the mountains of the Swiss Jura, which is also home to Montblanc Montre S.A. The winner will be presented with the timepiece in Dubai.

"We are constantly seeking innovative ways to cater to the evolving tastes of our discerning customers, and this unique Montblanc timepiece is reflective of our goal to provide them with an offering that is both distinctive and memorable," said John J. Sime, vice president retail services, Emirates. "This exclusive offering complements the high quality of our onboard service from the level of comfort onboard and attention to detail, to the wide-range of duty free sales options that cater to diverse customer needs."

All proceeds from this bid will be donated to The Emirates Airline Foundation (www.emiratesairlinefoundation.ae) and SmileTrain ( www.smiletrain.org ), two charities dedicated to enhancing the quality of life for children in need across the world.

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