A food match made in heaven

A food match made in heaven

Silver Fern Farms is pleased to announce a new partnership with the highly regarded celebrity cook Annabel Langbein through the Fresh Everyday campaign.

This commitment to work together formalises what should prove to be a food match made in heaven.

Annabel Langbein is New Zealand’s leading celebrity cook, food writer and publisher, and the star of her own successful international television series, Annabel Langbein The Free Range Cook. Her new book Annabel Langbein Free Range in the City was published in mid-October and has already hit number one in the New Zealand non-fiction bestsellers list after less than two weeks on the shop shelves.

Silver Fern Farms is looking forward to working with Annabel, who makes no secret of the fact that she selects only the best ingredients for her recipes. “I believe in starting with the best quality produce and enhancing it with a global pantry of flavourings to create sensational meals that are surprisingly simple to make,” she says. “By gathering friends and family around a table to enjoy meals, you weave a sense of celebration and community that takes you beyond the rush and busyness of modern life.”

Sharon Angus, Group Marketing Manager Silver Fern Farms says: “We are very excited about this opportunity with Annabel. She will be a fantastic advocate for our brand and there are so many synergies between how she feels about food and how we represent our products. Our research has shown that many New Zealand consumers want a helping hand when it comes to cooking red meat. We have found that they want inspiration, easy recipes, short cooking times and tips on how to produce great meals. We are committed to helping people build their knowledge and appreciation of our product and Annabel will be the perfect guide.

People will be able to learn even more about how to present great-tasting Silver Fern Farms lamb and venison with recipes and demonstrations from Annabel. Partnering our great natural, lean product, packaged in smaller sizes for convenience and less waste, with Annabel’s extensive knowledge will prove a failsafe way for New Zealanders to prepare tasty, nutritious meals.”

Silver Fern Farms will support the partnership with a fully integrated marketing campaign including television commercials, point of sale, in-store demonstrations, sampling and consumer promotions, and online integration of the two websites www.fresheveryday.co.nz and www.bestcutsbestrecipes.co.nz. A TV campaign begins on 31 October with a commercial showing Annabel preparing a Silver Fern Farms lamb roast. Two exciting new products will be launched early next year.

© Scoop Media