Lime Media Goes Mobile

Lime Media introduces the first mobile digital billboard in the South Pacific Region to Vanuatu.

PORT VILA, Vanuatu., November 14 , 2011 - Lime Media, Vanuatu’s only full service marketing and advertising firm specializing in brand strategy and design, is pleased to announce that it has commenced the sales and marketing program for the South Pacific’s first outdoor mobile digital billboard in Vanuatu.

The mobile billboard measuring 5 metres long by 3 metres wide and deploys a new, energy-efficient outdoor LED technology that can be updated instantly and remotely. The mobile billboard will be networked to carry multiple ads from advertisers, locally relevant content, public service announcements, entertainment and event sponsorship.

This new strategy offers advertisers the chance to capitalise on the digital billboard's most powerful proposition: targeting consumers with truly relevant content. Mobile media can, for example, show commuter-friendly messages during peak traffic, tourism-related advertising around cruise ship arrivals or event relevant advertisements.

Megan Williams, CEO of Lime Media said, “We are very excited about this pilot as it furthers our commitment to create new ways for our clients to connect with their customers in a highly fragmented and increasingly competitive marketplace. The knowledge we gain from this project and our existing projects will be invaluable in developing our long-term strategy for media innovation in the Pacific region.”

Lime Media will offer advertisers the opportunity to book advertising space on the billboard, and according to package, some with category exclusivity. Advertiser’s can receive up to an estimated 4 thousand ad displays a week and can run multiple creative executions that can be changed as often as ad needs dictate without expensive print costs.

Matt Drummond, Creative Director of Lime Media said, “This is a hugely exciting pilot and represents a significant investment in the digital billboard medium by Lime Media. This screen will not only provide unparalleled flexibility, enabling advertisers to target audiences at different times of the day, in different mindsets with different messages, but it is also an opportunity to showcase a level of high end content to all sectors of the population not seen in the marketplace before.”

About Lime Media Limited

Lime Media Limited is a creative communications company specializing in marketing and advertising. By operating in all media channels, Lime Media is a greenhouse for the development of media innovation. Lime Media is located in Port Vila, Vanuatu. Please call +678 545 1122 for more information.

Contacts: Lime Media Limited Matthew Drummond, Creative Director +678 545 1122

ENDS

© Scoop Media