Million dollar future for businesses in Auckland

Million dollar future for businesses in Auckland

Auckland, Tourism, Events and Economic Development Ltd (ATEED) says that initiatives carried out during the Rugby World Cup 2011 may create millions of dollars for the Auckland economy.

General Manager of Business and Sector Development, Clyde Rogers says The Rugby World Cup 2011: Auckland Evaluation Report released yesterday outlines trade and investment opportunities that could deliver up to $150 million worth of business deals.

“ATEED put a huge amount of effort into its business and economic development programme during RWC 2011 which has resulted in these deals,” explains Mr Rogers.

“One of the initiatives involved showcasing Auckland’s priority sectors to targeted business visitors. As a result we now have 71 potential opportunities for deals with the following sectors: marine (17), bioscience (10), food and beverage (13), ICT (13), Screen (6), Aviation (5), Creative (2), Agribusiness (1), and other (4).

“We also hosted international investors, fund managers and CEOs from key organisations and trading countries. This resulted in 21 investment opportunities from Venture Capital funding and Foreign Direct Investment. Our trading countries have also indicated interest in 63 multiple sector opportunities.

“This will set us in good stead for the implementation of the Foreign Direct Investment Strategy and the Economic Development Strategy,” added Mr Rogers.

Mr Rogers explained that opportunities involving local business will continue to be supported through a Business Club initiative which benefitted those who joined during the RWC 2011.

Ends

Note to media:

Rugby World Cup 2011: Auckland Evaluation Report indicates how Auckland businesses perceived that the event benefited them, or otherwise. While it provides an indication of benefits related to additional spend by residents and visitors alike during RWC 2011, it is best read together with actual expenditure data that will be presented as part of the economic modeling work (available in April 2012).

The full report is available on the Auckland Council website at www.aucklandcouncil.govt.nz/media

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