Kiwis Most Likely to Peek Early

Kiwis Most Likely to Peek Early
~ TomTom reveals the present (un)wrapping habits of people around the world ~

Auckland, 17 December 2012 – Can’t wait for Christmas to open your presents? Turns out you’re not alone. The Wrapping Report, a new international survey from TomTom looking at Christmas present behaviour shows that Kiwis topped the global sneaky-peek stakes with 65% confessing to having opened presents early, compared to 45% overall. New Zealand women are even more impatient, with 78% saying they have opened a gift ahead of schedule.

Opening presents early is not just a Kiwi phenomenon; among the most impatient were South Africans (64%), Brazilians (59%) and Canadians (57%). At the other end of the spectrum, displaying remarkable restraint were Belgians (33%), Germans (30%) and the self-disciplined Dutch (25%) were most able to wait.

The survey took in 13 countries and asked respondents to rate their present wrapping and unwrapping behaviour in the lead up to Christmas.

Every gift unwrapped requires a wrapper. Not surprisingly, women will do the majority of present wrapping this holiday season, with some elevating their efforts to work-of-art status, going all-out to make their gifts look as festive as possible. In New Zealand, 17% of women surveyed fell into this category, compared to 11% of Kiwi men. The majority of New Zealand men (63%) are basic wrappers, taking up to one minute per gift, making them among the speediest in the world.

Perhaps it’s the excitement of receiving a gift, but a quarter of New Zealand men (25%) said they ripped into their presents as fast as possible, taking less than 10 seconds to unwrap. More than 40% of both men (40%) and women (45%) said they were careful unwrappers, taking extra care so they could use the paper again.

“At TomTom we are getting into the present wrapping spirit by inviting people around the world to unwrap and win,” said Chris Kearney, VP Asia Pacific, TomTom. “We are giving people the chance to ‘Unwrap the World’ to win one of six unforgettable driving adventures. For more information and to enter, visit TomTom.com”

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Notes for editors
The Global Wrapping Report 2012
The global research was conducted in partnership with YouGov, and the following countries were surveyed: UK, France, Belgium, the Netherlands, Germany, Poland, Australia, Spain, USA, New Zealand, South Africa, Canada and Brazil.

The European Present Unwrapping Finals
The finals were held on 12th December at the corner of North East Piazza, Covent Garden, London from 1pm until 3pm. The five finalists raced to unwrap a selection of gifts. TomTom paid for the Christmas gifts of the winning contestant.

Unwrap the World
TomTom Gives You More, is an online competition that gives people the chance to “unwrap the world” and win one of six unforgettable driving adventures at www.tomtom.com/more. Players put their virtual unwrapping skills to the test to win a main prize plus thousands of other prizes. The global competition runs from 26th November until 15th January and is open to people living in the UK, Germany, France, Spain, Netherlands, Belgium, Ireland, Portugal, Austria, Switzerland, Poland, Czech Republic, South Africa, Turkey, Australia, New Zealand, USA, Canada, Mexico, Brazil, Argentina and India.

Contact

About TomTom

Founded in 1991, TomTom (AEX: TOM2) is a leading provider of navigation and location-based products and services.

TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions.

TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches.

Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 40 countries.

For further information, please visit www.tomtom.com

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