Inspector Spot, the first fully integrated lost pet service

There’s a 1 in 3 chance your pet will go missing

Make sure they come home safely with Inspector Spot, the world’s first fully integrated lost pet service.

New Zealand is a nation of animal lovers, with 68% of all households having at least one non-human member of the family. This is the highest rate of pet ownership in the world. Worryingly, an estimated 1 in 3 pets will go missing at some point in their lives – and many will never find their way home.

Kiwi marketing director, puppy trainer and crazy cat lady Megan Denize has seen first hand the anguish caused when our beloved pets disappear. Over the past few years she’s played foster mum to more than 90 dogs, cats, rabbits, chickens and ducklings. Despite the proliferation of “lost pet” websites, she realised there was no completely integrated multi-channel service, anywhere in the world. So she decided to create one.

Inspector Spot launches on 8 April. It combines the power of the web and social media with the effectiveness of a highly personalised, locally focused search effort.

When owners register their pet with Inspector Spot, they upload lots of relevant information about their furry friend, including photos, microchip and council registration numbers, family and vet contact details.

In return, they receive a welcome pack, birthday cards, and email reminders when flea treatments, worming tablets and annual checkups are due.

If a pet goes missing, Inspector Spot and his massive search team swing into action within minutes:
• The owner receives a personalised “Lost” poster and letterbox flyer, complete with the pet’s photo and contact details, for distributing around the neighbourhood.
• They also receive an e-guide with experts tips on where and how to look for their particular type of runaway pet.
• Inspector Spot sends out a geo-coded alert to local Facebook and Twitter friends, vets, rescue organisations, pet stores, breeders and other animal- lovers in the area.
• The Inspector Spot database is automatically searched every day to see if an animal matching the lost pet’s description has been listed in the “found” section.
• Dozens of lost pets will also be featured in Inspector Spot’s ongoing media campaign.

“Time is critical when a pet disappears,” says Denize. “The sooner everyone is alerted, and the more eyes you have searching, the more likely it is that your pet will be found and returned home safe and sound. Inspector Spot does all of this within minutes of being notified that a pet has gone missing.”

An annual registration with Inspector Spot is $20 per pet, with 50% of this being donated to animal rescue organisations. The lost pet service is FREE for registered pets or $95 if your pet is not registered with Inspector Spot.

www.inspectorspot.co.nz

ENDS

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