Hawke’s Bay Showcased to World Travel Industry

Media Release
26th April 2013

Hawke’s Bay Showcased to World Travel Industry

Hawke’s Bay has been showcased to the international travel industry at TRENZ (Tourism Rendezvous New Zealand) held in Auckland earlier this week (21st-24th April)

Managed by the Tourism Industry Association of New Zealand (TIANZ) TRENZ brings together approx 900 International Travel and Tourism Buyers from 31 countries representing traditional and emerging visitor markets, New Zealand tourism operators (Exhibitors) and domestic and international media.

Hawke’s Bay Tourism led the regions representation at this event alongside local tourism operators exhibiting at TRENZ with Hawke’s Bay Tourism included Gannet Safaris Overland, Art Deco Trust, The Crown Hotel, Mangapapa Petit Hotel and Glen Aros Country Estate.
All Hawke’s Bay exhibitor stands were branded with banners displaying iconic Hawke’s Bay images with the Hawke’s Bay brand and “Get me to Hawke’s Bay” tagline. Fresh Hawke’s Bay Queen apples from Apollo were given out to give TRENZ delegates “a taste of Hawke’s Bay”.

Hawke’s Bay Tourism General Manager Annie Dundas said “TRENZ is a key business opportunity to showcase Hawke’s Bay tourism product and services to targeted travel buyers to negotiate contracts for the coming seasons”. Hawke’s Bay was also successful in hosting international travel buyers and media in the region prior to the event which is invaluable as it allows them to experience all the wonderful things Hawke’s Bay has to offer first hand. Media results have already been published as a result of the pre TRENZ hosting and we have also secured a cover story for Travel Agent Central Magazine which is a fantastic result”

Sally Jackson from Art Deco Trust said ‘We had a steady stream of quality appointments which we are confident will lead to increased business for Art Deco Trust and the overall Hawke’s Bay tourism industry’

ENDS

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