New Zealand’s favourite chocolate biscuits get a ‘bakeover’

Media Release
July 29, 2014

New Zealand’s favourite chocolate biscuits get a ‘bakeover’

Two of New Zealand’s favourite chocolate biscuits are undergoing a ‘bakeover’ in response to Kiwis’ requests for more of the ‘good stuff’ that they love in their biscuits.

The Griffin’s ToffeePops and Griffin’s Squiggles ranges are being improved as part of an ongoing journey of product enhancements being undertaken by the biscuit baker to put the focus back on quality.

New Zealand’s top selling chocolate biscuit - ToffeePops Original - will get 20 percent more toffee, while Hokey Pokey Squiggles will get 50 percent more hokey pokey nuggets and a new and improved hokey pokey flavoured cream.

“Griffin’s bakes 19 of the 20 top selling biscuits in New Zealand so we know our biscuits are loved by New Zealanders, but we also take feedback seriously,” says Griffin’s general manager of sales & marketing Josette Prince.

“Some consumers have been telling us that while they love ToffeePops and Squiggles, they don’t think the biscuits are as good as they could be.”

As a result, Griffin’s bakers have adjusted ToffeePops’ ratio of biscuit to toffee with a new biscuit base that has been specially designed to carry more toffee than it ever has before. Improvements to Hokey Pokey Squiggles, namely the sizeable increase in Hokey Pokey nuggets, have even led to a 15g pack weight increase.

“With all the chatter around downsizing of products and packaging, we’re pleased to be bucking this trend by offering much better value, by putting more of the good stuff in while keeping prices the same,” says Prince.

In addition to the improvements to ToffeePops and Squiggles, an all-new product - ToffeePops Double Choc - will join the ToffeePops family. ToffeePops Double Choc has a delicious cocoa biscuit base that, like the new ToffeePops Original, has a special dip in the middle to carry the extra toffee filling.

“We think these new and improved recipes have resulted in our best chocolate biscuits yet. This is a big call in 150 years of baking, but we are sure that once Kiwis bite into them, they will agree they’re getting much more bang for their biscuit.”

The new and improved Griffin’s ToffeePops Original, ToffeePops Dark, ToffeePops Double Choc , Hokey Pokey Squiggles and Candy Squiggles will be available on supermarket shelves from 28 July.

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