iHeartRadio Adds Radio Tarana Recognising Indian Community

iHeartRadio New Zealand Adds Radio Tarana Recognising Importance of Indian Community in New Zealand

21 October 2014 - iHeartRadio is New Zealand Media and Entertainment’s (NZME.) all-in-one digital radio service. iHeartRadio NZ is proud to announce the inclusion of Radio Tarana to the platform.

Carolyn Luey, Group Strategy & Operations Director, NZME. says the inclusion of Radio Tarana is an exciting next step for iHeartRadio NZ.

“NZME recognises that with a population of over 180,000, the Indian community is one of the fastest growing ethnic communities in New Zealand. Radio Tarana is undoubtedly the most trusted source of information to this extremely engaged and loyal audience. Offering Bollywood entertainment, news, sports, music and talkback, it makes sense for iHeartRadio New Zealand to support the digital offering of Radio Tarana nationwide.”

Radio Tarana is the country’s largest Indian radio station, broadcasting to the New Zealand Indian community for over 19 years. Luey says iHeartRadio NZ will now provide nationwide coverage through its digital platform.

“The Auckland audience of Radio Tarana is over 32,000 listeners* a week alone and whilst a nationwide network is in our sights, we are delighted to be streaming live on iHeartRadio New Zealand allowing us to connect easily with our Indian community throughout the country,” says Robert Khan, Managing Director Radio Tarana.

“We are proud that Radio Tarana leads the social media scene in the Indian community with 10,000 people talking regularly and a post reach of 261,000 plus each week. It’s just another reason we have embraced our partnership with iHeartRadio,” says Khan.

iHeartRadio already has 20 million songs, 450,000 artists, and 1,900 radio stations, but Luey says the inclusion of Radio Tarana is an exciting next step.

* Based on the Annual average of Radios Survey T2 2014, Research International

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