Salt Receives Investment from Global Player

Leading Local Recruitment Agency Receives Investment from Global Player

One of New Zealand’s leading recruitment firms, salt, and their Asia Pacific sister company, font, attracts investment from global digital recruitment specialists,

also called Salt.

NEW ZEALAND – 24 May 2016 – The identical names are a coincidence, but it’s no fluke that one of the world’s leading digital recruitment specialists has invested in one of New Zealand’s strongest recruitment firms.

UK-based global recruiters, Salt Group, have acquired a strategic stake in salt, giving the Kiwi company the ability to continue their strong growth in an evolving landscape in the Asia-Pacific region. salt started this expansion over three years ago with the acquisition of the Firebrand business in New Zealand, Singapore, Malaysia and Hong Kong, which subsequently rebranded as font.

The move gives salt access to a powerful global network of recruiters and talent, with visibility around the world via eight offices and 160 staff. It also builds on font’s expertise in the digital, creative, and marketing sector.

It represents an enhancement of its current national operation and reinforces salt’s ability to proactively respond to both candidates and clients.

“Digital transformation is a reality for every industry and this investment enables us to be New Zealand’s market leader in delivering the best support and advice as Kiwi companies manage this transition,” says Jacqui Barratt, APAC CEO of salt and font.

“This goes beyond recruitment for digital marketing roles. It’s about embracing digital in all areas of your business – this partnership will enable us to better service clients and talent around the world.”

Salt Group is a market-leading global digital recruitment consultancy, with offices in London, New York, Dubai and Sydney. This move represents its first steps into the New Zealand market.

“salt is a market leader in New Zealand; it’s innovative and not afraid to think outside of the box to face a rapidly changing industry. We are excited to be a part of this journey,” says Elliot Dell, CEO of Salt Group.

Angela Gichard, NZ Country Director of salt adds: “With our global footprint, we now have access to a global and mobile talent base on one platform to help us better manage the changing workforce.”

The announcement coincides with a national rebrand to align with the global agency, which will roll out over the coming months.

ENDS

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