Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Skinny launches game changing new model - Skinny Direct

Media Release


Skinny launches game changing new business model - Skinny Direct


Skinny launches pure online model for mobile sales and service

AUCKLAND NZ – Skinny Mobile has launched Skinny Direct, an innovative new online mobile platform that will change the way people buy and use their mobile in New Zealand.

Skinny Direct is a completely new approach to mobile for New Zealand. Built from the ground up over the past 12 months, it offers customers a pure online model for sales and service. Skinny Direct aims to break the current high churn, high cost prepaid model, increasing profitability while giving customers the flexibility that they want.

Ross Parker, GM of Skinny comments, “Skinny Direct fills a gap in the market for customers who are data-loving smartphone users, want low prices and are happy to manage their mobile account online. It is a direct response to customer feedback which showed that our happiest customers are those that manage their mobile account purely online."

A new online platform

Skinny’s recently developed technology stack allows the business to be highly nimble in new product development. It is this relative agility that has allowed the telco to develop Skinny Direct.

Skinny Direct is accessible via a new website and app. Customers sign up online, bring their own device, and can choose to bring their existing number. There are no top-ups, no prepaid balances, no vouchers and no standard rates. Customers will benefit from easy ‘one-click’ purchase functionality and pay by credit card.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

Parker explains, “We think Skinny Direct will offer an amazing experience for customers – while significantly reducing our costs. Our online-only model means there will be no physical points of sale, no top up commissions, no device subsidies and auto-renewing plans. Everything is done simply and seamlessly online."

“The simplicity of this model means Skinny Direct can deliver mobile data at a price previously unavailable in the NZ market."

More data at winning prices

New Zealanders’ appetite for the internet is growing with mobile data usage increasing by 88% in the past 12 months and future projections pointing to exponential growth of mobile data usage.

Skinny Direct will offer the richest combination of data, NZ minutes and text in New Zealand, including unlimited NZ calling and texting on all combos.

Combinations will include unlimited NZ voice calling (including voicemail). There will be no overage and no standard rates. Two combos will be offered: 3GB will be available for $30; and 6GB for $50.

Customers will be able to purchase add-on data $10 for 1GB. These combos can only be used with a Skinny Direct SIM.

With super low prices and a no-frills approach, Skinny Direct will appeal to data-loving smartphone users, who have an existing phone and want to manage their mobile usage themselves.

In a major milestone for a business operating in the highly competitive telco market, this financial year Skinny passed 200,000 active mobile customers (based on a 30-day activity measure) with Kiwis citing Skinny’s super low prices, award winning customer service and no frills approach as reasons for choosing the market challenger.

The launch of Skinny Direct is just one more reason for Kiwis to choose New Zealand’s best value telco.

-ENDS

Notes to Editor

http://www.skinnydirect.co.nz/

About Skinny

Skinny Direct is run by the team at Skinny Mobile and is a division of Spark New Zealand Trading Limited. Skinny challenges the mobile market with a low price, no-frills approach in the prepay sector, and uses the Spark network for its great coverage.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.