DJ T-Rock & Squashy Nice (US) - OUTLOUD

DJ T-Rock & Squashy Nice (US) - OUTLOUD

Available exclusively in New Zealand for a limited run of 300 units... so get these gate-folded, cardboard covered, shrink-wrapped collectable little honeys now while stocks last!

This multi-talented duo first hit the scene with the hit Mama Said (Wear You Out) from their partnership debut album Rock & Squash Techniques, which Real Groovy magazine named as one of the top five albums of 2005. DJ T-Rock & Squashy Nice (AKA Rock & Squash), are back October 2007 with their second album OUTLOUD.

OUTLOUD features respected special guest DJ's and MC's including I Self Devine from the popular RHYMESAYERS family, Mr. Dibbs (who became EL P's DJ of DEF JUX), AZEEM plus many more multi-talented friends.

While the 25 track strong album is more hip-hop than the last one, the style hasn't changed too drastically - the pair have still managed to maintain those choppy, rhythmic, drum patterns reminiscent of the Rock & Squash Techniques album.

The albums first single titled Ho Really has an accompanying video starring DJ T-Rock and EROS (the MC and actor), and is the story of two men walking along the street in opposite directions. These pedestrians clash and are forced into a dance-off in order to decide who has the right of way. Directed by DJ T-Rock, the clip and a number of tracks on OUTLOUD are reflective of the duo's background working in the film & television medium.

OUTLOUD's second single Men Are Scarce, is a political anthem which asks the question, what the hell are we fighting for (?); a look at the current U.S. military involvement in Iraq and exploring the possibility of mankind destroying itself through pointless fighting. The clip was directed by Larry Morris (of the Cartoon Network) and features T-Rock and Squashy Nice as the last two men on planet Earth with homage to 70's sci-fi movie classics such as Planet of the Apes and Logan's Run. Animated zombies have taken over!

Southern born, LA based DJ T-Rock, ever since the late 80's, has been spinning vinyl throughout the US, Canada, Europe, and NZ, has released a number of solo and collective albums, TV commercials and soundtracks, and has acted in numerous TV and film productions. Currently, between live gigging and recording, DJ T-Rock is producing music for the Cartoon Network, MTV, and other television and film broadcasts. Along with the sought after and style distinctive Producer Squashy Nice, the duo have created an album they are both very happy with. "We wanted to make this album for us, because hip-hop is what we grew up on...it's how we began, and it's how we'll end. OUTLOUD took us over a year and a half to finish but we are completely satisfied and proud of the end results. It's music to (T-) ROCK your ass off to!"

OUTLOUD is out now on WHY RECORDS -www.myspace.com/whyrecords, www.whyrecords.com. Distribution via Rythmethod (Catalogue #: 002). Orders contact david@rythmethod.co.nz. Retail sales: Real Groovy Records / www.smokecds.com Downloads available from itunes globally For more information: www.myspace.com/djtrock http://www.whyrecords.com/index.pl?press#Reaktor http://www.whyrecords.com/index.pl?press#africa Publicity+ / P: ++64-021-243-6899 / E: publicity-machine@clear.net.nz

Media Review quotes - "Not only did they turn it up a notch...they managed to break the dial" "Outloud is an indication that the hip-hop underground's best kept secret is about to be exposed" - Kotori Magazine, Editor, WASIM MUKLASHY - Los Angeles, www.kotorimag.com

Background - WHY RECORDS:

Why Records are an Auckland based independent music label formed in June 2005 when label owners Domanik Nola & Kevin Mc Avinue were presented with the opportunity to release an album by American producer & scratch DJ duo DJ T-Rock & Squash.

Both company directors have been entrenched in the Auckland music scene for many years; Nola with a long history at radio 95BFM as a radio show host and employee of the station, and Mc Avinue through touring live shows such as Peter & the Test tube Babies, the Anti Nowhere League, and the Exploited.

T-Rock & Squash, although already having released a sizable body of work independently in the US, fell in love with New Zealand after watching the Lord of the Rings movies, so for their debut collaborative project Rock & Squash Techniques, chose to sign to Why Records, and on October 1st 2007, Why Records will release the duo's second album entitled OUTLOUD.

About working alongside their NZ label DJ T-Rock said "We had always admired the energy and attitude of the Kiwis we met in the past, and always found them to be creative and passionate about music. Our NZ label will go the extra mile, and conducts business on a more personalized level than the labels here in the US. Judging by what we've heard of the underground hip hop scene there, NZ seems more open and liberal than pop-hip-hop saturated America, plus it has an amazing student radio network that we discovered on our student Orientation tour in 2005, so we thought our music could be well received there. Jimi Hendricks didn't become famous in his home country first. Americans didn't really know how to take what Jimi was doing so he looked elsewhere (the UK and Europe)... to where peoples minds were more open to new sounds. That's what we believe has and will happen for us in NZ".

Why Records McAvinue said about the future of the label "We have plans for local releases in the pipeline and would prefer Why Records to be more about quality music, than sticking to a particular genre of music. With DJ T-Rock & Squash we've presented world class top quality hip-hop... but that's just the beginning".

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