SPCA Releases Christmas CD Single for Dogs

Media Release
Monday 3 December
For Immediate Release

SPCA Releases Christmas CD Single for Dogs

A world first - a CD single featuring a song just for dogs will be released on Monday 3rd December with all proceeds going to the SPCA.

This Christmas single, A Very Silent Night has been especially designed to get ears pricked, tails wagging and puppies dancing. The song has been recorded at the highest frequencies possible for compact disc recordings, so that only dogs may hear it.

Since signing to Universal, the track by The Underdogs is expected to be the surprise smash of Summer 2007 – and industry insiders are hinting it could be a Christmas number one.

The single is available exclusively from The Warehouse for RRP $4.99 and is the perfect stocking-stuffer for dogs and a feel-good fundraiser for the SPCA.

The Film Brewery’s Chris Graham, (award-winning music video and feature film Director of Sione’s Wedding), has directed a music video and TVC for the single. Styled on Snoop Dogg’s ‘Drop It Like It’s Hot’, and Scribe’s ‘Not Many’ videos, the cast features 14 dogs, rapper Dei Hamo as Santa and two gorgeous models as elves.

In keeping with the CD, the TVC will be inaudible to human ears with subtitles asking the public to “buy the CD so they don’t end up in the dog house”.

As head of the SPCA, Bob Kerridge, says “Why shouldn’t dogs have their own music collection?”

Celebrate the silly season and give the SPCA a very merry Christmas!

ENDS

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