Standard for working with Māori in Film and TV

Pioneering publication initiates a new industry standard for working with Māori in Film and Television

March 2007 - Auckland, NZ - This pioneering text explores the challenges and benefits of making film and television according to Maori ethical protocol. —Urutahi Koataata Māori : Working with Māori in Film & Television120 pp, $25.00).

Film and television make a significant contribution to New Zealand's economy and export earnings, as well as being a very powerful media through which we express our national identity and assert our unique brand.

Ngā Aho Whakaari has initiated this publication to alleviate genuine concern and to inform and assist the local film and television production community, visiting internationals, broadcasters, funding bodies and educational institutes on how to work more effectively with Māori content and Māori communities.

Urutahi Koataata Māori – Working with Māori in Film & Television offers solutions to the complex and difficult problems that arise when the treasures of Māori enter the film & television world which seeks to reproduce and disseminate them.
‘I believe — passionately, as it happens — that it is possible to share with other peoples our own works and be given opportunities to enjoy their works in return. We cannot afford to be light-headed about it though, for experience teaches us that, when moving as artists into the Indigenous world, we may unwittingly be the occasion of significant hurt. With a little respect and understanding, we can avoid that.’ – Barry Barclay

Urutahi Koataata Māori: Working with Māori in Film & Television is a timely and valuable resource that is intended to provide a workable framework that can be applied to all genres of film and television and establish practices that can be relied upon as the industry standard for working with Māori.

Urutahi Koaatata: Maori Protocol for Film & Television will be launched by Bradford Haami at the Nga Aho Whakaari Conference, AUT Conference Centre, Auckland, on Thursday 27 March 2008.

Urutahi Koaatata: Maori Protocol for Film & Television by Ngā Aho Whakaari. Published by Renee Mark, with assistance from The NZ Film Commission and Te Puni Kokiri

PB; 120p; $25.00

ENDS

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