Nickelodeon’s 2011 Kids’ Choice Awards

MULTI-PLATINUM GLOBAL SUPERSTARS THE BLACK EYED PEAS
SET TO PERFORM LIVE AT NICKELODEON’S 2011 KIDS’ CHOICE AWARDS
Plus, a Line-Up of Today’s Biggest Stars Confirmed to Join Host Jack Black:
Jason Segel, Russell Brand, Josh Duhamel, Jaden Smith, Sofia Vergara,
Jane Lynch, Nick Cannon, Miranda Cosgrove, Victoria Justice,
Cory Monteith & more!

SHOW FAST-TRACKED TO KIWI KIDS, SUNDAY APRIL 3 AT 6.30PM

Chart-topping, six-time Grammy Award-winning megastars and kid faves The Black Eyed Peas will be rocking the house live, performing a medley of their hits at Nickelodeon’s 2011 Kids’ Choice Awards. This year’s U.S. show will take place in LA and be fast-tracked hot off the satellite to broadcast to the kids of New Zealand the same day on Sunday April 3 at 6.30pm, exclusive to Nickelodeon.

Loved by kids all over the globe, the Black Eyed Peas won the blimp award as voted by Aussie kids at the Australian Nickelodeon Kids’ Choice Awards in October last year for Fave International Band.

Joining BEP and recently announced show host Jack Black for the must-watch slime-fest this year will be the biggest names in movies, television and sports – Jason Segel (Bad Teacher), Russell Brand (Hop), Josh Duhamel(Transformers: Dark of the Moon), Damon Wayans (My Wife and Kids), Jaden Smith (The Karate Kid), Sofia Vergara (Modern Family), Jane Lynch (Glee), Lindsey Vonn (Olympic Gold Medalist), Nick Cannon (America’s Got Talent, TeenNick Halo Awards), Miranda Cosgrove (iCarly), Victoria Justice (Victorious), Danica Patrick (American auto racing driving), Rico Rodriguez (Modern Family), Cory Monteith (Glee) and Shaun White (Olympic Gold Medalist) – who are all slated to present at the USC Galen Center in Los Angeles. Nickelodeon boy band Big Time Rush will also perform their newest hit, “Boyfriend,” live at this year’s show.

“There is no better way to celebrate the year’s flagship TV event for kids than with a medley by first-time KCA performers The Black Eyed Peas,” said Marjorie Cohn, President, Original Programming and Development, Nickelodeon/MTVN Kids and Family Group and Executive Producer of the show. “The larger-than-life energy they will deliver on the stage will make for an unforgettable evening.”

The Black Eyed Peas – will.i.am, Fergie, Taboo and apl.de.ap – have always been considered innovators ever since emerging out of the West Coast underground rap scene in the 1990s,
evolving into one of the most popular contemporary pop and R&B groups in the world. To date, they have sold 29 million records worldwide (plus over 30 million digital tracks), three million tickets and headlined over 300 different tour dates in 29 different countries.

Their recently released sixth full-length album, The Beginning taps into the dance-club energy perfected on their 2009 album, The E.N.D., with a sophisticated pop and electronic music palette. The E.N.D sold more than 11 million copies worldwide and entered the Billboard Top 200 Chart at number-one outperforming their previous album, Monkey Business. It yielded five Top 10 singles (the first album to do so in 20 years), spent an entire year in the Billboard Top 200 Chart and earned the group three new Grammy Awards, bringing their total to date to six Grammy Awards.

Kids can vote for the U.S. KCA’s online at http://www.nick.com/kca11 in a total of 20 categories. Surprise awards also will be announced during the show. Votes can also be cast via the Nick mobile website http://m.nick.com/kca11 and through a brand-new iPhone application. For the first time ever, KCA voting will be extended to an iPad-optimized site, TeenNick.com, and the Nickelodeon Facebook page, facebook.com/nickelodeon.

Leading up to the show, viewers can access clips and photos from past Nickelodeon Kids’ Choice Awards on www.Nick.com/kca11, along with dedicated information pages on the host and nominees, digital Fan Kits, a KCA news blog, behind-the-scenes video of stars prepping for the KCAs, daily polls, quizzes and two new KCA-themed online games.

Last year, Nickelodeon's 2010 Kids' Choice Awards hosted by Kevin James slimed its way to stand as the second biggest US KCAs ever in the show’s 23-year history, averaging 7.6 million total viewers (P2+.) The star-studded telecast scored the most votes in the show's history—a record 118 million votes were cast. The Nickelodeon Kids’ Choice Awards is broadcast in more than 300 million households globally on Nickelodeon channels around the world.

In Australia, the KCA franchise keeps growing year on year, and the world-class locally-produced version (occurring annually in October) is still the biggest televised event for kids in Australia.

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