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New Cultural Award at Hokonui Fashion Design Awards 2012
New Cultural Award at Hokonui Fashion Design Awards
2012
This year’s Hokonui Fashion Design
Awards features an exciting new award to recognise the many
diverse cultures of New Zealand and the Pacific
region.
The award will be known as the ‘Auaha
Award’ recognising the creativity and flair of New
Zealand’s culturally diverse community and invites
designers to enter a design that reflects the country’s
culture.
The winning garment will come from any of
the finalist garments, regardless of which section it is
entered in, and will be judged on its relevance and
connection to the wider Pacific culture.
The
winner of the Auaha Award will take away a cash prize of
$1,000.
Awards convenor Heather Paterson said she
was excited about the new award.
”This award
gives entrants the opportunity to express their cultural
heritage through their design creativity,” she
said.
With an increasing diversity of cultures now
resident in New Zealand she is pleased that the Hokonui
Fashion Design Awards has introduced the Auaha Award this
year.
”Multiculturalism is now a widely
recognised and accepted part of New Zealand society and the
Hokonui Fashion Design Awards has attracted numerous entries
from many different ethnic backgrounds over the years,”
she said.
Sponsorship is currently being sought
for the Auaha Award. There have already been a number of
expressions of interest from potential sponsors who are keen
to become involved with the event, but in particular this
cultural based award.
”I expect that the Auaha
Award will grow in the future and become an integral part of
the Hokonui Fashion Design Awards,” said Mrs
Paterson.
The Hokonui Fashion Design Awards have
been running since 1988 and are now firmly established as a
key event on the national fashion calendar. The awards
offer a competitive platform for all amateur designers to
display their designs before a panel of high profile
judges.
The Hokonui Fashion Design Awards will be
held in Gore 27th & 28th July, 2012. For more information
about the awards visit www.hokonuifashion.co.nz
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