The X Factor NZ Sets New Audience Engagement Records

The X Factor NZ Sets New Audience Engagement Records

On the eve of the Grand Finals, The X Factor NZ has taken the crown as the most talked about show in TV3’s history, with record levels of audience engagement for a New Zealand television show.

The X Factor NZ has dominated news headlines and water cooler conversations throughout the country ahead of this weekend’s showdown between Benny Tipene, Jackie Thomas and Whenua Patuwai. The series has been a ratings juggernaut for TV3 since it launched to an audience of over a million Kiwis (5+ cume) in April.

But it is the social media and online engagement which sets The X Factor NZ apart from other local programmes.

The X Factor NZ has become the most socialised television show in New Zealand listeners, The show’s Facebook community numbers 109,000 fans (and counting), with up to 70,000 people actively talking about the programme at any one time, and individual status updates having an organic reach of 300,000 users.

Every episode trends on Twitter in New Zealand, and #xfactornz has been the top worldwide trending topic multiple times.

Online, the fan zone at TV3.co.nz has had 6.3 million page impressions, with video on demand (VOD) content hugely popular. There have been over 839,000 streams of full episodes since the series launched, and over 800,000 streams of individual song performances.

The X Factor NZ has been an internet phenomenon from week one, with the audition of Mitchell Wahl (and his chickens) featuring on the Huffington Post and Ashley Tonga’s audition attracting over a million views on YouTube.

The show has also been a boost for established New Zealand artists, with songs performed on the Monday Night episodes racing up the National and iTunes charts. Hundreds of thousands of votes have been cast for contestants, and programme partners have created new ways for the audience to participate, with COKE Choice week seeing the public selecting songs for the contestants to perform, and The Samsung Insider filing exclusive online backstage reports.

MediaWorks TV Chief Executive Paul Maher says audience engagement is a key measure of success for the network, complementing ratings.

“The X Factor has rated incredibly well for TV3, with New Zealanders engaging with our brand more than ever before.

“The show has lived not just on television, but on our radio brands, social media platforms and websites, and its success across the board shows the power of MediaWorks’ broader assets.

“That’s the kind of ‘lean forward’ engagement that creates value for our brands, viewers and partners.”

With The X Factor NZ, TV3 has further established itself as the television channel with the most talked about people, programmes and brands, from shows like The X Factor NZ and The GC to key social media influencers like John Campbell and Hilary Barry.

The X Factor NZ by the numbers (as at July 19):

• 109,115 Facebook fans (and counting)
• 839,274 Video on Demand (VOD) streams of full episodes
• 803,580 VOD streams of individual song performances
• 35 years of total VOD viewing
• Hundreds of thousands of votes cast via text and for free on Facebook
• 6,275,350 page impressions on The X Factor NZ website

For more information, visit TV3.co.nz/thexfactornz or join the conversation at facebook.com/xfactornz and #xfactornz.

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