Pandora AMP Opens up Large Scale Artist Analytics

Pandora AMP Opens up Large Scale Artist Analytics

New “Artist Marketing Platform” puts the power of data in the hands of working musicians

Auckland, New Zealand. October 23, 2014 – Pandora the leading internet radio service, today launched Pandora Artist Marketing Platform (AMP), a free online service that gives artists and their managers a detailed view of their audience on the world’s largest Internet radio platform.

Pandora AMP provides a trove of data and insights to all 125,000-plus artists, including over 1100 from Australia and New Zealand, played on the service. Derived from tens of billions of hours of personalised listening, it has the potential to help artists with many critical decisions such as tour routing, single selection, set lists, audience targeting and more.

Updated daily, examples of the insights available on Pandora AMP include:

Song-by-song performance information, including total spins and number of thumbs up
Number of unique fans that have created a station for each artist
Detailed geographic and demographic breakdowns of each artist’s audience

“When I was in a band, we had a rented van, a box of fliers, and a couple staple guns,” said Tim Westergren, Pandora’s founder and a former touring musician himself. “The challenge faced by artists trying to find and build an audience was part of the original inspiration for Pandora. With AMP, the goal is simple: we want to harness the power of our scale and data to make artists’ lives easier.”

Unrivaled Data
Insights on Pandora AMP, powered by The Music Genome Project®, provide a lens into the company’s immense data, collected since its launch more than nine years ago. With over two million registered listeners[1] now tuning in for the equivalent of 45 years of music every day[2], it gives artists access to the single largest source of music engagement in the Australia, New Zealand region.

50 billion-plus hours of music have been listened to in the past 9 years on Pandora
45 billion-plus “Thumb” inputs have been shared
7 billion-plus stations have been created
1.61 billion listener hours in June 2014 alone
The scale of this audience has important implications not only for established acts but also for the tens of thousands of working musicians who have never enjoyed the support of broadcast radio – over 80 percent of the artists on Pandora do not receive any airtime on terrestrial radio. With AMP, Pandora has created an easy-to-use and actionable tool for all musicians.

“Musicians have largely had to rely on social media to interface with the general public,” said Westergren. “Not only are their audiences significantly larger on Pandora, the numbers reflect fans who are actively engaging with an artist’s music. AMP provides a direct view into who and where these audiences are and what resonates with them.”

Leader singer and guitarist of New Zealand’s rock outfit Villany Neil Fraser has experienced firsthand the benefits of the service. “We got an advance look at Pandora’s AMP Platform and it gave us some great insights into how people were discovering Villany, what tracks were really connecting and where. We can now see how many spins we’re getting every week and it turns out we have a big following in LA!”

“Actually seeing where people are listening to an artist’s music and being able to track listening spikes will be hugely beneficial,” said Troy Carter, CEO and founder, Atom Factory. “It is exciting to think about not only what I will learn about my artists, but how I will be able to use this information in the future. I love that Pandora has chosen to openly share this data with artists.”

Signing Up
Starting today, AMP is available to all artists currently playing on Pandora. Artists can sign up for the service at http://amp.pandora.com

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