Big Red Dog To Bungy For Literacy Awareness

Big Red Dog To Bungy For Literacy Awareness

The much-loved children’s book and television character Clifford the Big Red Dog is set to bungy-jump off the Auckland Harbour Bridge and do the Sky Tower SkyWalk as part of a campaign to raise awareness about global literacy.

From a flash mob in Malaysia to Clifford ascending the Empire State Building, staff from Scholastic offices around the world will be spreading the word about A Child’s Right to Read on Friday 22 October.

Scholastic, a leading children’s book publisher, will take Clifford and Geronimo Stilton onto the landmarks, streets and water of Auckland to distribute information about A Child’s Right to Read and to encourage everyone to read every day.

Endorsed by celebrities including Sarah Jessica Parker and Whoopi Goldberg, the Read Every Day. Lead a Better Life. campaign is a global literacy call to action.

It is underpinned by the Reading Bill of Rights, which includes eight beliefs that affirm every child’s right to read and what that means in the 21st century, from access to books and great stories to the ability to analyse, interpret and understand information in the digital age.

Scholastic New Zealand’s General Manager Neil Welham said “as we mark our 90th anniversary and begin the second decade of the 21st Century, Scholastic is looking forward rather than back, recognising that the children learning to read today will be the parents and the citizens of tomorrow. More and better reading will mean a better life for these children and a better future for our society.”

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