Generation of Kiwi girls with damaged skin

Media Release
Date 9th March 2006
Generation of Kiwi girls with damaged skin

A combination of over attentive mothers, aggressive skin care routines and the New Zealand climate mean that the country is in danger of raising a whole generation of Kiwi girls with damaged skin, according to naturopathic skincare company, Janesce.

Janine Tait, managing director Janesce New Zealand said: `The evidence is already there. Our skin care specialists are seeing an unprecedented rise in girls with damaged skin. Feedback from clients and our 40 North Island distributors shows that this is not only due to our unique climate but also to the increased use of anti bacterial foaming cleansers and alcohol based and other aggressive skin care routines introduced at too early an age. Ironically, it is young girls with concerned mothers who are most at risk – mothers who think that their teenagers’ skin conditions mean that the skin is not clean enough and so they introduce all these potentially damaging products.’

`We’re seeing cases in young women where the skin has reached a breaking point. All the deep-cleaning, super exfoliating, oil-removing products on the market are encouraging the rise of a new generation of over-zealous skin-care junkies. Many of the skin complaints Janesce skin care counsellors are asked to rectify are caused by these products.’ Janine Tait pointed out that there are three simple factors which women of any age should consider before continuing with their current skin care regime.

Cleansers – can help protect against pimples but too much cleansing, more than twice a day, can actually damage the skin. Many products are simply too powerful for young skin. The Janesce gentle water-soluble cleansers are used only once a day, preferably at night to remove the daily build up of pollutants and makeup. For particularly oily skin or acne Janesce Gentle Clearing Wash gently absorbs excess oil and treats the skin. The plant extracts contained in the Gentle Clearing Wash will rebalance the oil glands, allowing you to reduce your morning cleaning routine, over time.

Toners – sometimes known as astringents or clarifying agents are usually made of alcohol or natural astringents which strip the natural oils from the skin and can irritate it. The Janesce mists are made from liquid herbs that help calm, soothe and rebalance the skin.

Moisturisers – can make the skin supple and more resilient but the moisturiser should work with the natural balance of the skin. Lotions and creams do not add humidity into the skin. Janesce has a unique two-step hydration process of soaking and misting over which the Janesce moisturiser is applied. By applying a lotion to damp skin the humidity is locked in and the plant essences penetrate deep into the skin for a conditioning and softening effect. Keeping the skin properly hydrated also discourages the over production of oil.

Janesce skin care products are based on active organics made from pure plant extracts, which feed, nourish and support the skin. These organically-based salon-only products are part of an integrated approach to skin care which combines the pure, potent plant-based range with simple, effective nutritional advice from an experienced team of skin care professionals. Professional-only skin care products are formulated with higher percentages of active ingredients to treat the skin and are often more effective than over the counter preparations.

ENDS

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