We Want You…...

Wednesday, 20 October 1999, 2:04 pm
Article: Alastair Thompson

We Want You...

...to advertise with Scoop.

SPECIAL NOTE TO SCOOP READERS AND SCOOP TODAY SUBSCRIBERS - VERY IMPORTANT YOU READ THIS: Scoop needs your support to continue to provide you with a free world class information service. Please pass this on to friends, colleagues, associates, thespians (free ads for plays) and particularly any MARKETING, ADVERTISING, POLITICAL CAMPAIGN and PROMOTIONS MANAGERS if you know any...print it out and accost them in the corridor.... remember, no pressure, but we are counting on you... Kia Kaha...The Scoop Team.

Banner advertising is a quick and effective means to promote your brand, increase traffic to your website and generate sales of your products and services (...and make people vote for you - ed.). Scoop outlines the benefits of advertising or promoting on Scoop, New Zealand's most progressive and fastest growing news agency.

Since launch in June Scoop has seen its traffic grow at a remarkable 30% per month compounding we are presently delivering news to around 4000 people a day viewing around 10,000 pages. And these are a particularly well informed consumer group.

Scoop knows they want more and better news and will continue to grow in their curiosity. Scoop is a winning formula but it needs advertising support to continue to deliver improve its world-class - freely available to all - news product.

There is no better time to get into Scoop's portfolio of advertising clients.

With World Cup Rugby, an election, The America's Cup, a Battalion of Kiwi troops deployed in East Timor, and the Lord of the Rings filming in Scoop's home town Wellington the news market is wide open for Scoop to continue its phenomenal growth path.

Association with the leading edge qualities of Scoop. And the freshness, honesty and commitment to producing and delivering the news, the whole news and a whole lot more as well, can only strengthen your brands characteristics.

Alternatively if you have just spent a bundle on a new fancy whizz-bang web-site you might as well get someone looking at it.

Finally if you are a non-profit or low-profit enterprise such as an artistic event or non-profit publication or organisation we bundles of space available for free - pro bono - adverts. In return we want to see some good ads.

The size of our standard banner advert is 468 by 60 pixels.

Why advertise on the Internet?

Interesting Facts:1.4 million New Zealanders have access to the Internet. 767,000 New Zealanders have accessed the Internet in the Last 4 weeks. 55% of those who accessed the Internet were looking for information on products and services Source: ACNielsen NetWatch Qtr 1 1999

So how much does Banner Advertising cost?

Scoop Banner Advertising:

* Banners rotated anywhere within the Scoop News Agency.
* Cost: 5 cents per impression 10,000 impressions for $500

Targeted Banner Impressions:

* Banners rotated within specific Scoop News Agency Wires - one banner appears per page load.
* Cost: 5 cents per impression or 10,000 impressions for $500

We can discuss a ceiling arrangement so that your advertisement/promotions budget does not exceed your plans.

The Benefits Of Online Advertisements and Promotions

Scoop Sponsorship Advertising and Promotion Plans increase awareness of you logo and/or brand, increase your own website traffic to your website and generate sales.

Don't you wonder whether your current advertising/promotions package is giving you valued exposure for your money?

Scoop advertising and business exposure plans keep you informed This plan offers you a selection of ways your business can be noticed on the internet.

Unlike the aged forms of advertising where you pay thousands for a display advertisement in a local newspaper, only to have it tossed out after a day, or used to wrap kitchen scraps into, your Scoop advertising and business exposure plans keep a live, realtime presence for every Scoop visitor to view.

This method of advertising and branding can save you thousands of dollars a month.

You also will have access to a progressive and technology savvy audience which other forms of media simply do not deliver to.

By managing a presence at Scoop you will be seen by a broad range of people, from decision makers, news makers, managers, directors, students, travellers, tourists, community conscious people, mothers, husbands, sports minded people... Your Scoop audience is as dynamic as Scoop's fantastic news service.

Remember, other traditional advertising mediums incur high costs, long deadline times and you can only guess at the number of people who take any notice. These problems simply do not exist when promoting on the Scoop news agency site.

Let Scoop manage your business' Exposure Plan:

Scoop Sponsorship Pricing: You can have a Corporate Sponsorship presence on the Scoop Frontpage or on each of its wires. Depending on your logo and/or brand size, and the traffic of the page selected the cost to you will be between $1,000 and $5,000 (GST exclusive) per month., Scoop can inform you precisely how many times your logo and/or brand was viewed by customers. This ensures you are in control of knowing how successful your exposure plan has been.

Press Release Publishing For Free:

Of course, your business and information press releases are important to us at Scoop and also to our information hungry audience. Press releases are published on Scoop for free [at Scoop editors discretion]. Just send your press releases to auckland@scoop.co.nz and join in New Zealand's most progressive news agency.

Want to become informed?

Become a Scoop Subscriber. Subcribers automatically have news emailed to your email inbox within seconds of it being published on the Scoop news wires. This is an excellent way for your business, corporation, organisation and associates to be informed on events and decisions throughout New Zealand and the Asia/Pacific region. This service virtually makes the old style of media watch services redundant. This unique Scoop Subscriber Service costs only $100 per month.

Contact Details

For All your advertising, promotion and online presence needs:

Contact: Scoop [Auckland] Editor/Manager, Selwyn Manning

selwyn@scoop.co.nz
Phone: ++64 21 664 286 mob

or

Scoop [Head Office] Alastair Thompson

Alastair@scoop.co.nz
Phone:++ 64 21 70 70 44 mob

Or email: sales@scoop.co.nz

Or visit the Scoop experience at www.scoop.co.nz

© Scoop Media

Alastair Thompson

Scoop Publisher

Alastair Thompson is the co-founder of Scoop. He is of Scottish and Irish extraction and from Wellington, New Zealand. Alastair has 24 years experience in the media, at the Dominion, National Business Review, North & South magazine, Straight Furrow newspaper and online since 1997. He is the winner of several journalism awards for business and investigative work.

Contact Alastair Thompson

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• Email - alastair@scoop.co.nz