Fiordland worth $228m to NZ economy in 2005
7 October 2006 Media Statement
Fiordland worth $228m to NZ economy in 2005
Fiordland National Park costs almost
$9m a year to run but in 2005 it added an estimated $228m to
the national economy, a new study published today by
Conservation Minister Chris Carter has found.
The study, Regional Economic Impacts of Fiordland National Park, was commissioned by the Department of Conservation as part of a series of studies into the economic contribution of major conservation areas. The studies are designed to fill a gap in economic research in New Zealand.
"At 1.26m hectares Fiordland National Park makes up 15 per cent of all public conservation land in New Zealand. It is one of our wildest and most diverse natural areas; home to 700 species of plant found nowhere else, and the last refuge of the takahe and kakapo," Mr Carter said.
"For many New Zealanders, Fiordland is already a national treasure, but as this new study demonstrates the well known social and environmental value of the park is easily matched by its considerable economic value as well."
The park receives 560,000 day visitors, and 33,000 overnight visitors a year, 80- per cent of whom are from abroad. The study has found that on average, day visitors to the park say they spend 1.3 nights more in the Queenstown Lakes District /Southland region than they would in the absence of the park. Overnight visitors to the park spend an additional 3.8 nights in the region.
As a result of the park, an extra $196m was spent in the surrounding region in 2005. Associated with this was $55m in household income, and 1,600 jobs.
"Intriguingly, the study has also found that a proportion of overseas visitors would stay less time in New Zealand if Fiordland didn't exist as a park. Using these figures, the study has calculated that in 2005 national economic output increased by $228m because of Fiordland," Mr Carter said.
"That is a very big number, and a timely reminder Fiordland is a national asset that needs to be carefully nurtured, preserved and enjoyed."
Copies of the study can be obtained from www.doc.govt.nz
REGIONAL
ECONOMIC IMPACTS
of
FIORDLAND NATIONAL PARK
July 2006
Contents
KEY
POINTS 5
SUMMARY OF THE PROJECT 6
RESULTS AND
CONCLUSIONS 9
1. STUDY BACKGROUND 11
1.1 PUBLIC
CONSERVATION LANDS AND THEIR ECONOMIC
IMPACT 11
1.2 REPORT SCOPE 11
1.3 STRUCTURE OF THE
REPORT 11
2 DATA SOURCES AND RELIABILITY 12
2.1 DOC
OPERATIONS 12
2.2 CONCESSIONS AND WATER
ACTIVITY 12
2.4 TOTAL VISITOR SPENDING 13
3. IMPACTS
OF FIORDLAND NATIONAL PARK 14
3.1 NUMBER OF
VISITORS 14
3.2 DOUBLE COUNTING 15
3.3 PARK USER
SURVEY – DESCRIPTION OF PROCEDURE 16
3.4 SURVEY
RESULTS 18
3.4.1 Descriptions of
Respondents 18
3.4.3 Duration of Stay in Park and
Region 19
3.4.4 Park User Expenditure 19
3.5 IMPACT OF
TRACK ON INTERNATIONAL VISITOR ITINERARY AND NZ ECONOMIC
IMPACT OF FIORDLAND NATIONAL PARK 21
3.5 IMPACT OF PARK
ON USER ITINERARY AND REGIONAL ECONOMIC IMPACT 22
3.6 DOC
EXPENDITURE AND IMPACTS 23
3.7 MULTIPLIER EFFECTS AND
TOTAL REGIONAL IMPACTS 23
3.8 ELECTRICITY
GENERATION 25
Acknowledgements
This research was funded by the Department of Conservation, and I thank Harry Broad in particular and other staff generally for their interest and enthusiasm regarding this work and their willingness to assist with advice and information. I would also like to acknowledge the work done by members of DOC in bringing together the available information about visitor numbers in Fiordland National Park. Accurate estimates of economic impacts require accurate data about the number of users, and there is still much to be done in this area.
This kind of research can only be carried out if those in the tourism industry provide comprehensive information about their activities and who let us interview their clients, and in this regard I would like to thank particularly Real Journeys who were so helpful to the interviewers and to the numerous operators who provided financial data. I trust that this report will lead to greater public understanding of the role of Fiordland National Park in the Southland – Queenstown Lakes District economy, and that this in turn will help the industry and thus in some measure repay respondents for their assistance.
I thank Ellie Butcher and Sarah Martin for undertaking the field interviews, and their willingness to do so much traveling to get a cross section of users of the Park in different sites and seasons. Finally, I would like to thank the users themselves for answering questions about their visits and their spending in the regions.
Glossary
Economic Impact.
Economic Impact includes
the direct effects (e.g. sales to visitors) and the flow-on
effects (sometimes called multiplier effects, or indirect
and induced effects). The common measures of impact are
output, value added, household income and employment.
Impact is not the same as benefit (see
below).
Output:
Output is the value of sales by a
business.
Value Added (income):
Value Added in a
business is equivalent to output (sales) minus inputs
purchased from other businesses. Value added includes
household income, returns to land and capital (including
interest, depreciation and profits) and taxes. It is
analogous to Gross Domestic Product.
Household
Income:
Household income is the part of value added that
is paid to individuals for their labour. It includes wages
and salaries and self-employed income.
Benefit:
Benefit is conceptually quite different from
benefit. Benefit is a measure of how much better off an
entity is, whether the entity is the owner of capital or
land or the supplier of labour. Benefit is less than value
added because to add value one must incur an opportunity
cost. For example, to earn profit requires the investment
of capital; to earn household income requires giving up
leisure, or giving up some worse job. There is no fixed
relationship between value added and benefit.
KEY
POINTS
1. The existence of Fiordland National Park and it
management by DOC, at an annual cost of $8.8 million,
provides a range of conservation benefits for New Zealand.
It also supports extensive commercial activity in the Park
and surrounding region of Southland and Queenstown
Lakes.
2. The Park attracts around 33,000 overnight visitors and 560,000 day visitors per year. About 80 per cent of these are from overseas. On average, day visitors to the Park say that they spend 1.3 nights more in the Queenstown Lakes District – Southland Region (including the Park) than they would in the absence of the Park. Overnight visitors to the Park spend an additional 3.8 nights in the region.
3. The spending of visitors during their additional stay in the region plus the spending by DOC in managing the Park generate direct and flow-on (multiplier) economic activity in the region. As a result of the Park, total regional economic output in 2005 increased by $196 million beyond what it would otherwise have been. Associated with this increased output was regional income (value added) of $78 million, including $55 million of household income and 1,600 jobs.
4. The park also contains Lake Manapouri and most of its catchment. Annual generation from the Manapouri power scheme is about 5,025 GWh / year, which is worth about $300 million per year.
5. Ten per cent of overseas visitors to the Park said that in the absence of the Park they would stay a shorter time in NZ and a further 12 per cent said that they would not come to New Zealand at all. Foreign overnight visitors to the Park said that they would stay an average of 2.8 nights less in New Zealand while foreign day visitors to the Park said that they would stay an average of 1.6 nights less in New Zealand.
6. The spending of visitors during their additional stay in New Zealand generates direct and flow-on (multiplier) economic activity in the region. As a result of the Park, total national economic output in 2005 increased by $228 million beyond what it would otherwise have been. Associated with this increased output was national income (value added) of $103million, including $68 million of household income and 1,755 jobs
Summary OF THE PROJECT
This is the third in a series
of reports on the economic impacts of the DOC estate, with
earlier work covering the West Coast conservation estate,
Abel Tasman National Park and Queen Charlotte Track. The
Department of Conservation (DOC) administers large areas of
land in New Zealand, and expends significant sums of money
on providing visitor facilities in various parks and
reserves. DOC would like to understand more about the
economic activity which is dependent on this land and
facilities, and it has asked Butcher Partners Ltd to assess
the regional economic impacts which are dependent on
Fiordland National Park (FNP).
This project estimates the total net economic impacts of Fiordland National Park (FNP) by combining available data on the number of people using the sites with surveys of expenditure per person using the sites, including their expenditure on concessions, and their expected changes in regional visiting patterns if the sites were not available for public use.
Note that the impact estimated here is quite different from the direct economic impact of concessions operating in the park. There are two reasons for this. First, concessions do not cover the impacts of accommodation and meals outside the park for those who make a day trip to the Park. Hence the concessions understate economic impacts. Second, the concessions may be a substitute for other visitor activities which, if the Park did not exist, people who visit would do instead. Hence concessions may overstate the net economic impact at a regional level.
The maintenance and use of the conservation land gives rise to considerable economic benefits and economic and social impacts in the region, but this study examines and reports on only the economic impacts as measured by value added, household income and employment. Other economic benefits associated with consumer and producer surplus related to these lands are not addressed .
Project Objective
The primary objective of this
project is to demonstrate how significant Fiordland National
Park is to the combined Southland Region and
Queenstown-Lakes district. This geographic area was chosen
as being the most relevant area because of the very large
number of day trippers from Queenstown to Milford and back
again. The objective of the research is not to find the
impacts on some administratively distinct area but on the
local area which is directly affected by the Park. To look
at the impact solely on the Southland region would be to
ignore Queenstown-Lakes district, which is very strongly
affected by FNP. Looking solely at the impacts of the Park
on visitor itineraries to Southland would also overstate the
economic impacts on economically relevant region by failing
to recognize that if FNP did not exist, much of the activity
based on the Park would simply transfer to other areas which
are in close proximity to the Park in an economic sense, but
are outside the Southland administrative region.
Sources
of Impact
The direct economic impacts of the sites
include the activities of DOC itself and the activities of
concessionaires within the Park . In principle it includes
all expenditure within the park by visitors, but in fact
there is effectively no expenditure other than on goods and
services provided by concessionaires . It has not been
possible to establish with any accuracy the economic impacts
of concessions because of the unwillingness of some of the
concessions to provide financial data. Part of their
unwillingness relates to their belief that releasing the
figures will put them at a commercial disadvantage in
negotiations with DOC over concessions fees.
While there is some visitor expenditure on activities within the geographical confines of the Park, a very significant proportion of their expenditure is on goods and services beyond the Park. Obvious examples include transport to Milford by bus, boats which operate on Sounds which are not part of the park, and accommodation adjacent to the Park but not actually in it. Less obvious examples are the expenditure within the region by visitors who are on their way to or from the Park. This off-site expenditure may be greater than on-site expenditure. To establish the level of total expenditure related to Park trips, we surveyed visitors to find out the significance of the Park in shaping their travel itineraries. Visitors were asked about expenditure in the 24 hours prior to arriving at the site, to establish average daily expenditure in the region, their expenditure in the Park, the expected duration of their total stay in the Park, the region and New Zealand, and the expected duration of their stay in the region and in New Zealand if they had been unable to visit the Park. Their responses were combined with data on the estimated number of total visitors to the sites and regional and national economic multipliers for industries in which visitors spend money to estimate the total regional and national economic impacts associated with Fiordland National Park.
This calculation of the national impact is the first that we know of for a New Zealand National Park. In most earlier work there has been a perception or implicit assumption that a loss of one National Park would mean visitors would change their itinerary in New Zealand but not their total stay. Because Fiordland National Park and Milford Sound in particular is such a well-visited destination by international visitors, we thought that the loss of the Park might make a difference to their stay in New Zealand. We asked questions to see if this was indeed the case.
Method of Estimating Impacts
To estimate
impacts we have:
• Gathered detailed data on DOC
expenditure on the Park, whether or not the expenditure was
actually incurred inside the Park;
• Gathered available
data on concessionaires’ activity and income;
• Estimated direct employment in commercial operations
related directly to the Park by surveying business operators
who provide services to people while they are actually in
the Park or traveling from their accommodation directly to
the Park (e.g. Te Anau and Queenstown);
• Surveyed
visitors to establish expenditure in the Park and during the
preceding 24 hours for those who stayed in the park and
those who were on day visits to the Park and multiplied this
by the total number per year of each of these user
groups;
• Obtained estimates of visitor numbers in each
category and compared this to recent data gathered by URS
Consulting for their analysis of the economics of the Homer
Tunnel upgrading;
• Estimated an economic input –
output model for the combined Southland Region and
Queenstown Lakes district (the region) and estimated tourism
industry multipliers for these areas. We have also
incorporated DOC expenditure and employment data into the
models to estimate regional multipliers for DOC operations
themselves;
• We report all these impacts in terms of
regional output, value added, household incomes and
employment.
RESULTS AND CONCLUSIONS
1. The direct economic activity associated with DOC operations in Fiordland National Park (FNP) is output of $8.8 million, employment of 54 FTEs, and value added of $5.4 million - including payment of $3.0 million in wages and salaries. These impacts exclude a share of regional overheads. Capital expenditure is excluded from these output figures, but the figures include depreciation and capital charges, which total $2.2 per year for FNP.
2. A review of visitor survey data already generated by DOC and updating with other data suggests that in 2005 FNP attracted around 593,000 visitors annually, including 560,000 day visitors and 33,000 overnight visitors. There remains considerable uncertainty about the number of visitors, particularly the number who go for short day walks in the park without using any concessions. However, the total economic impacts of the park are so heavily driven by overnight visitors and day visitors who visit Milford as well as other commercial sites that any errors in the estimates of numbers of non-commercial users are unlikely to significantly affect the conclusions.
3. A survey was used to establish expenditure in the Park per user for the two major groups, which we defined to be those staying in the park and those on day visits to the Park. A significant number of respondents were on some sort of tour package which meant that either they could not tell us how much they had spent in the Park or in some cases could not tell us what they had spent in the preceding 24 hours. Rating up average expenditures by the number of people in each group suggests that the use of FNP generates direct annual output in Park-associated businesses of $58 million per year. We have not been able to compare this with commercial data because some of the larger players have declined to give us financial data. However, it seems reasonable in terms of the data we do have.
4. The survey of users showed that if
the Park did not exist, people would stay less time in the
region and a number of overseas visitors would either stay a
shorter time in New Zealand (10 %) or would not come to New
Zealand at all (12 per cent of overnight visitors and 6 per
cent of day visitors to the park). The average stay
reduction would be 2.8 nights for those overnighting in the
Park and 1.6 nights for those who make day visits to the
Park.
Summary Table 1 Direct Output and Total Economic
Impacts on NZ Economy of Fiordland National Park
Visitors
Overnight Day Total
Number of
Visitors 33,000 560,000 593,000
Proportion from
overseas 78 % 80 %
Average Reduction in NZ Stay
(nights) 2.8 1.6
Expenditure per 24
hours 125 127
Loss of Expenditure to NZ ($m/
yr) 9.1 91.0 $100 million
Total Economic Impacts on
NZ
Output
Employment (FTEs)
Value
Added ($m / yr)
Household Income ($m /
yr)
$228 m/yr
1,755 FTEs
$103 m/yr
$68
m/yr
5. Taking into account direct and flow-on effects,
the economic impacts to New Zealand of a loss of these
visitors would be a decline in annual output of $288
million, a loss of 1,755 jobs and a loss of national income
of $103 million per year including wages of $68
million.
6. The reduction in stay in the region was even greater in that 34 % of overnight visitors and 20 per cent of day visitors said that they would otherwise not have come to the region and about 30 per cent of each groups said that they would have stayed a shorter time. The average reduction in stay would be 3.8 nights for those staying overnight in the Park and 1.3 nights for those who make day visits to the Park.
7. When we take into account the economic impacts of DOC operations, a small amount of commercial hunting and the effects of tourism, we conclude that the Park leads to the direct generation of $130 million of output in the combined Queenstown-Lakes and Southland region. It also leads directly to 1,215 jobs and the generation of $49 million of regional income including $40 million of household income.
Table 1 Direct and Total
Impacts of Fiordland National Park on Southland –
Queenstown-Lakes Region
Output
($m / yr) Employment
(FTEs) Value Added
($m / yr) Household Income
($m /
yr)
Direct Impact in QLDC – Southland
Tourism
DOC Operations
Commercial Deer
Recovery
Sub-Total
(rounded)
120
8.8
1.5
130
1,165
54
6
1,215
43.3
5.4
0.5
49
37.1
3.0
0.3
40
Flow-on
Impacts in QLDC - Southland
Tourism
DOC
Operations
Commercial Deer
Recovery
60
4.7
0.5
311
40
3
26
2.5
0.3
12.8
1.4
0.2
Total
Impacts in Queenstown Lakes District and Southland Region
(rounded) 200 1,600 78 55
8. If we take into account
the flow-on effects on the rest of the economy, Fiordland
National park leads to $196 million of output in the
regional economy, the generation of about 1,600 jobs and $78
million of regional income including $55 million of
household income. This is equivalent to approximately 1.6 %
of regional value added and 2.7 % of regional
employment.
9. The park also contains Lake Manapouri and most of its catchment as well as the associated electricity generation. Annual generation is about $5,025 GWh / year, which is worth about $300 million per year.
1. study
background
1.1 Public Conservation Lands and their
Economic Impact
The Southland Conservancy of DOC
administers Fiordland National Park at a cost of
approximately $8.8 million per year, with this figure
including administration and management of the Park
including the concessions and facilities. These figures
exclude indirect overhead costs associated with running the
regional offices. DOC wishes to know more about the
economic contributions which the Park makes to the regional
economy in which it operates.
1.2 Report Scope
Butcher
Partners Ltd has been asked by DOC to estimate the economic
impacts which are likely to be generated in the adjacent
region by Fiordland National Park. The proposal and this
report specifically excludes analysis of the total benefits
of the conservation estate, which will include both consumer
and producer surpluses arising from the use of the lands and
from the option and existence values associated with the
land. This is because of the difficulty and high cost of
estimating these values, the high margin of error in such
estimates, and the fact that it is difficult to place such
values in context because other economic activities also
generate such values to a greater or lesser extent but they
are not measured and so any figures related to conservation
lands can only be put into a limited context. The report
also does not look at the protection and species
conservation values associated with the DOC lands.
This is not to deny that there are potentially very high non-commercial values associated with the conservation lands, and such values certainly need to be assessed when deciding whether or not a particular piece of land should or should not be part of the conservation estate.
1.3 Structure of the Report
This report begins with a
brief summary of the data sources that have been used, and
comments on the strengths and weaknesses of that data.
Section 3 contains descriptions of the survey work and
resulting estimates of the direct and total economic impacts
in Queenstown Lakes District and Southland region.
2 data sources and reliability
2.1 DOC
Operations
Estimates of direct economic impacts of DOC
operations have been made on the basis of financial data
supplied by DOC for FNP. These data have been incorporated
into an economic model of the combined Queenstown -Lakes
district and Southland region . To ensure that there is no
double-counting of economic impacts, we have excluded money
which DOC spends on services which are then sold to visitors
either directly or via concessions. The economic impact of
this spending has been picked up via estimates of visitor
spending.
2.2 Concessions and Water Activity
Economic
impacts of concessions including those based on the sounds
and lakes are based on data gathered from a number of
operators regarding the number of employees they have and
some information about their turnover and the proportion of
their economic activity which is dependent on trips into
Fiordland national park, including the Sounds which are not
actually part of the park.
The overall data is of poor quality, principally because some of the major concession holders were either not willing to make information available, or provided a very limited amount of information. For this reason we have not reported the direct or total economic impact of concessions.
We have excluded the economic impacts of cruise ships because they are highly variable and because, as far as we know, there is little commercial activity flowing from them and affecting the region. Passengers who come from the ships and use other commercial activities in the Park have implicitly been included in the number of park users, which is based on such things as track counts and concession clients.
We have included the expenditure of visitors flying in to the Park and landing. A number of these were picked up in our survey of visitors, and consequently their high expenditure is reflected in the average daily expenditure of Park visitors. We have not included visitors who simply fly over the Park, partly because we do not know how many of them there are, partly because they are not legally in the Park and partly because we are of the view that they would probably fly elsewhere for sightseeing if Fiordland National Park did not exist.
We have also included the economic impact of visitors staying on boats in the Fiordland Sounds. While this is not strictly within the Park, the absence of the Park would completely change the experience to one of sailing up a coast and we do not believe this would attract many visitors at all.
We have included an allowance for approximately $1.5 million of deer recovery (based on about 5,000 deer per year at $300 per animal). This is an industry which has virtually collapsed in recent years and the limited shooting that now goes on is semi-recreational although it also represents an attempt by some operators to retain a market presence in the hope that the industry in the region will recover.
We have not included any economic impact related to bach owners and those at camping grounds outside the park who use the lakes for recreation but do not appear in any of the use statistics provided by DOC. No data on these visitors is available, and even if there was we expect that a large part of it is undertaken by residents of the region. Expenditure by local residents is generally not included in economic impact analysis because it is a transfer. That is, if it had not taken place in the national park it would probably have taken place elsewhere in the region. In our survey we have picked up a small number of regional users of the Park, and when grossed up to the annual visitor population this represents 1,000 overnight visitors and 12,000 day users per annum.
2.4 Total Visitor Spending
The impacts
arising from total visitor spending were based on surveys of
visitor average daily spending during their visit to FNP and
during a typical 24 hours in the region (taken to be the 24
hours preceding their visit to the Park, as well as the
effect of the Park on their regional and national travel
itinerary. These visitor spends were then multiplied up by
estimates of the number of visitors.
The estimates of visitor numbers are not particularly reliable. DOC has an on-going problem at a national level with accurately estimating use of its facilities, and also does not know whether people use more than on track. However, by far the most significant source of economic impacts is believed to arise from those who visit Milford Sound. The Milford Development Authority has provided what should be reasonably accurate information about the number of visitors to Milford.
3. IMPACTS OF Fiordland National park
3.1 Number of Visitors
DOC has produced estimates
of the number of users of FNP.
Visits of those
staying overnight (excludes Te Anau township, which is
outside FNP)
Kepler Track: 10,400
Routeburn
Track 13,000
Hump Track 5,400
Milford Track 14,700
Other overnight 5,000
Total 49,000
Day
Trips
Doubtful Sound: 65,000
Te Ana-au
Caves 55,000
Milford day visitors using
boats 450,000
Milford day visitors not using boats 45,000
(including kayaks etc etc,)
Te Anau visitors - day
walks. 10,000
625,000 – 725,000 (using URS
figures)
Recent work by URS (Dave Blackmore) has
focussed on improving analysis of the Transit New Zealand
road counter data. The URS work has been accepted by
Traffic Design Group as being the best available estimate of
annual traffic flows through Homer Tunnel . It is now
estimated that in 2004 there were 630 vehicles per day, or
315 in each direction on average through the year.
Occupancy survey data suggest that the average vehicle has
5.9 occupants. This is a much higher number than average
and is a function of the high proportion of traffic which is
buses. On the basis of these numbers, and allowing for 100
- 200 people per day being non-visitors (including drivers
and those working at Milford) it is estimated that there
were 605,000 - 640,000 visitors to Milford in 2004. This is
a considerably larger number than has previously been
assumed and larger than the number included in the above
figures of 495,000. The URS figures would be consistent
with data from Milford Development Authority only if it was
assumed that 75 % of all visitors to Milford go on cruises
on the Sound as opposed to the 75 % which has been assumed
by DOC in their recent analysis .
Only 4 of the 305 people we surveyed in Milford did not go on the launches on Milford Sound, although our sample was biased by the fact that approximately three quarters of our interviews at Milford were on the launches and the balance were at the terminal and at Milford lodge. We did not interview at other sites such as the kayak launching site. This suggests to us that the 90 % level is appropriate and that either there are now more people going on the launches than MDA reports or that the URS estimate is not correct. We have chosen to use the data based on the MDA reports, because we believe that these are more likely to be accurate as they are based presumably based on tickets sales. It is possible that there is under-reporting by MDA, but we are not able to make any comment on this.
3.2 Double Counting
We
recognise that there may be double counting of visitor
numbers on the basis of the above activity counts. For
example, visitors may walk the Routeburn, Milford and Kepler
tracks and may fly into or out of the Park as one leg of
their journey. For this reason we asked visitors which
activities they had undertaken and estimated the adjusted
number of users once double-counting was taken into account.
For those staying overnight in the park, the average number
of activities was 2.0 including 1.5 overnight activities and
0.5 day activities. This included 13 respondents who did
not undertake any activities on the above list.
It is much more difficult to adjust for double-counting of day trips. Sample sizes are smaller and in many cases are biased by location site. Of the 57 day visitors who said they were going on Lake Manapouri, most of whom were going to Doubtful Sound, 70 % said that they would also go on Milford Sound. Advice from operators is that this proportion probably overstates the actual outcome, and so we have used a figure of only 50 per cent. We also suspect that many of the people going to Te Ana-au caves also go to Milford on day trips or stay overnight in the Park, but we did not gather information on whether people went on this activity. However, we note that of the 84 day visitors we interviewed at Te Anau, only 15 % were not going on either Milford Sound or Lake Manapouri (which generally means to Doubtful Sound), which suggests that the proportion of people who go to Te Ana-au caves is a relatively small proportion of total visitors. This is consistent with data in the table above. Nonetheless, it seems likely that some portion of people going to Te Ana-au caves are probably doing one of the other activities and hence have already been counted in the other statistics. For that reason we have chosen to reduce the Te Ana-au cave visitors by one third.
The adjusted figures are shown below. In summary, we think that there are around 33,000 people who visit the park and stay overnight, a significant number of whom do more than one of the great walks. We think that there are a further 560,000 day visitors to the Park. Several of them may make more than one day visit (e.g. Milford one day, Doubtful Sound the next day), but our analysis of impacts of Fiordland National Park on visitor itineraries is based on the number of visitors and takes account of the fact that some of them may make more than one visit and / or make visits to the Park on different days.
We also believe that our figures are conservative in that some recent data suggests there may be considerably more day visitors to Milford than has previously been assumed.
Table
2
Overnight Day
Visitors
Original 49,000 625,000
Less double-counting
of overnighters -16,000 - 16,000
Less double-counting of
day visitors to Doubtful Sound - 33,000
Less
double-counting of day visitors to Te Ana-au caves -
14,000
Adjusted Number 33,000 560,000
Check on
number of Campers
Of the 111 respondents who went on a
boat on Te Anau and stayed overnight in the Park, 31 did not
walk the Milford track and 80 did. Of the 31 who did not
walk the track, 17 did not undertake any activity included
in the above DOC table other than camping, but did stay
elsewhere in the Park. On this basis, we estimate that
3,100 people who went on a Lake Te Anau boat trip camped in
the Park but did not appear in the above table anywhere
else. There will be others who camped in the Park and did
not go on Lake Te Anau either. Hence the figure of 5,000
“other” overnight campers seems reasonable, although
possibly on the low side.
Coverage of Day Trippers
Of
the 84 respondents who went on a day trip on Lake Te Anau,
all but 5 undertook some activity which was included in the
above DOC table. Of the 415 day visitors we surveyed, 376
went on Milford Sound. This reflects in part the fact that
307 of the 415 day visitor surveys were undertaken at
Milford. Nonetheless, we also interviewed 73 at Lake Te
Anau township and 11 on the boat on Lake Te Anau and some at
Manapouri. Of the 73 who were interviewed in Lake Te Anau
township, 54 intended to go on Milford Sound, 7 intended to
take some other activity covered by the DOC figures (mostly
flying) and only 12 did not intend to undertake any activity
covered by the DOC statistics on park use. On the basis of
this information we anticipate that the number of day
visitors not included in DOC’s list of day visitors is
small in the context of total users of the Park. We also
expect that their expenditure is likely to be low.
Exclusion of them from the economic impact estimates will
lead to understatement of economic impacts, and inclusion of
their expenditure in our surveys and calculations of average
expenditure will possibly lower the average expenditure and
may also lead to some understatement of economic impacts.
For this reason we believe our estimates of economic impact
are conservative.
3.3 Park User Survey – Description
of Procedure
The visitor survey was undertaken over the
first two weeks of January, the first two weeks of February
and the first two weeks of April 2006. It was a random
intercept undertaken at eight locations including the
waterfront at Lake Manapouri, the waterfront and outside the
DOC area office in Te Anau, the Southern end of the
Routeburn track, the launch terminal at Milford Sound, and
on boats on Lake Te Anau, Lake Manapouri and Milford Sound.
The interviews covered 810 respondents, selected randomly as
being the next person to walk past the interviewer. A total
of 793 useable returns were gathered from 378 people on day
trips to the park and 415 people who were staying one or
more nights in the Park. Where respondents were part of a
group, answers to questions on expenditure were often
provided for the group and were then converted to a
per-person basis. Hence the expenditure questions are based
on a sample of between 900 and1500 respondents. However,
20 per cent of day trip respondents were not able to tell us
what they had spent in the park and 23 per cent could not
tell us what they had spent in the last 24 hours because
part of all of their expenditure was included in a package
and they did not know what proportion of the package
referred to each location. For those staying overnight, 13
% could not tell us what they had spent in the park and 8
per cent could not tell us what they had spent in the
preceding 24 hours.
The only non-random element of the sampling was that respondents who could not speak English were not surveyed. The sample was stratified and surveyors were instructed to get approximately equal numbers of those staying overnight and those who were in the Park for the day. This was because we expected the two groups to have different average responses to some key questions and we wanted a large enough sample of each group to abstract some statistically reliable results.
The results do not present a truly random cross sample of total park users because seasonal patterns of use and expenditure are expected to differ and because the proportion of interviews undertaken at each site are not equivalent to the proportion of people using that site (for example, the Routeburn is probably under-represented, although much of that track is outside the national park anyway). However, the strategy of surveying over three different periods should have reduced any seasonal bias.
Table 3 Survey
Points
Number Proportion
Te Anau – Land
Te Anau
Lake
Manapouri – land
Manapouri – Lake
Milford
– Sound
Milford – terminal and lodge
Routeburn
Track
end
Not-identified 162
105
21
50
250
118
76
11 20
13
3
6
32
15
10
1
793 100
%
3.4 Survey Results
3.4.1 Descriptions of
Respondents
Details of respondents are given in the
following tables. In general terms there were equal numbers
of each sex and about eighty per cent of respondents were
from overseas. One third of these had previously visited
New Zealand. In some cases we have produced results showing
both domestic and overseas visitors separately so that some
indication of likely differences is made available.
However, we have not used a weighted average of spend or
effect on average stay for New Zealanders and foreigners to
estimate total impacts for two reasons. First, we have no
data on the mix of origins, other than that which arises
from our survey, so we have no alternative weights to use.
Second, the sample size of the New Zealand resident category
was too small to provide reliable results anyway.
Table
4 Number, Age and Sex of respondents by Origin
n Local
Region
(%) Other NZ
( %) International Total
(%)
Previously
Visited NZ (%) Not previously
visited NZ (%)
Overnight 378 3 19 26 52 100
Day
Trippers 415 2 18 26 54 100
Table 5 Sex and Age of
those interviewed
Male % Female % < 20 yrs % 20-39 yrs
% 40-60 yrs % >60 yrs
%
Overnight
* 47 53 4 52 34 10
Day Trippers
** 47 53 3 43 33 21
Table 6 Number and Composition
of those interviewed, including other members of
group
Number
Interviewed Adults in Group Children in
Group Total in
Group
Number % Number % Number %
Overnight
378 968 94 % 58 6 % 1026 100 %
Day Trippers 415 1063 90
% 112 10 % 1175 100 %
3.4.3 Duration of Stay in
Park and Region
Of those staying in the park, the average
person had, at the time of interview, spent 2.1 nights of an
expected 4.7 night stay in the Park and 5.8 nights of an
expected 11.6 night stay in the region. The results were,
however, significantly affected by a few long stayers and
the median stay was 3.0 nights in the Park and 7.6 nights in
the region. Day visitors to the park were expecting to
stay 5.0 nights in the region, although the median expected
stay was 4.0 nights.
Table 7 Mean and Median Stay in
Fiordland National Park and in Region
FNP Region
So
far Expected total So far Expected total
Overnight
- mean
- median 2.1 nights 4.7
nights
3.0 Nights 5.8 nights 11.6 nights
7.6
nights
Day Trippers - mean
-
median 2.8 hrs 8.1 hrs
8.0 hrs 3.0 nights 5.0
nights
4.0 nights
3.4.4 Park User Expenditure
Users
were asked about their total expenditure (actual or
expected) while in the Park (including direct transport from
Queenstown or Te Anau to Milford) and in the 24 hours prior
to entering the park. The results are shown in Table 8.
Of those who did provide expenditure data , the average
person spent $389 or $151 per night, which implies that
those who provided data stayed only 2.6 nights rather than
the 3.0 nights for the sample as a whole (excluding those
staying more than 1 month). They spent $120 per person in
the 24 hours prior to entering the Park, and this is
probably a typical spend with 47 % saying this was typical
of their daily spend in the region, 22 % saying that they
usually spent more and 31 % saying that they usually spent
less.
Day visitors to the park spent an average of $103 in the park (including any coach travel involved in a day trip package) and $120 in the 24 hours prior to going to the Park, with 48 % saying this was typical of their daily spend in the region, 31 % saying that they usually spent more and 22 % saying that they usually spent less.
By applying the average spend in the park to the estimates of visitor numbers, we estimate that overnight visitors to the park spend approximately $11 million while day visitors spend approximately $58 million per annum in the park. However, we believe that our estimates of spending by those staying overnight are on the low side. Our survey picked up only 60 respondents doing guided overnight walks compared to 160 respondents doing unguided overnight walks, whereas we believe the guided walks to be a much higher proportion of total overnight walks. Moreover, a number of the guided walkers had purchased a package of which their time in FNP was only a part and they did not know what their expenditure in the park was. We believe that total direct expenditure in the Park by overnight visitors is likely to be closer to $20 million.
Table 8 Average Park User Expenditure by
visitor origin and type ($ / person)
Overnight Visitors
- Total Day Visitors
NZ residents Over-seas Total NZ
residents Over-seas Total
Spend in Park
Accommodation
Activity
Other inc.
food
146
147
8
210
199
4
196
188
6
78
3
105
5
99
4
Total
in Park
Average per
night 301
107 413
163 389
151 80 110 103
Spend
in prior 24 hours
Accommodation
Fuel
All other
transport
Restaurants
etc
Retail
Entertainment
Miscellaneous
31
14
5
21
26
6
0
39
11
3
21
33
17
4
37
12
3
21
31
15
3
35
18
1
22
18
6
0
44
15
4
21
26
20
0
42
15
3
21
25
17
0
Total
in prior 24 hours 102 125 120 96 127 120
Note that the expenditure on DOC huts could represent double counting if it was included in DOC expenditure as well as visitor expenditure. For that reason we have included in the DOC expenditure only their net expenditure on huts (i.e. expenditure less revenue). Direct output was not reported in Wouters et al because of confidentiality restrictions.
It is not possible to apply typical average economic ratios to these figures because the operations in FNP of, for example, accommodation, are so different to those for New Zealand as a whole. The Wouters report suggests total direct employment (excluding DOC staff) equivalent to 320 FTE jobs, Value Added of $21 million and household income of $10 million, but these estimates apply to Southland District only and exclude employment in Queenstown Lakes District.
3.5 Impact of Track on International Visitor Itinerary
and NZ Economic Impact of Fiordland National Park
In
order to estimate the total economic impact associated with
FNP we asked users about their total time in the Park and in
the region, and then asked them how long they would have
stayed in total in the region if FNP did not exist. We also
asked overseas visitors whether they would have altered the
length of their stay in New Zealand in the absence of the
Park.
Their answers (see Table 9 and Table 10) reveal that in the absence of the park 12 % of overnight visitors would no longer come to New Zealand and 10 % would change the duration of their stay. The average change in stay would be a decline of 2.8 nights.
A surprisingly high 6 per cent of day visitors to the Park said that they would not come to New Zealand in the absence of the Park and a further 6 per cent said that they would reduce their stay. The average decline in stay was 2.1 days, although this falls to 1.6 days with the exclusion of one day visitor to FNP who said that in the absence of the Park he or she would not have come on a six month trip to New Zealand...
Table
9 Would you have come to New Zealand in the absence of FNP
?
(percentage of all respondents)
n Median Stay
(nights) Average
Stay (nights) Yes
% No
% Not
sure
Overnight 250 17 69* 86 % 12 % 2 %
Day
Trippers 330 14 45 93 % 6 % 1 %
Table 10 Would you
have come to New Zealand in the absence of FNP
?
(percentage of respondents with an
opinion
N Would still come to NZ Would not come to NZ
Total
No Change in stay Change in
stay Sub-total
Overnight
Ave Change (nights) 234 79
%
0 9 %
- 9.96 88 %
-1.02 12 %
-14.94 100
%
-2.8
Day Trippers
Ave Change (nights) 310 84
%
0 10 %
-4.69 94 %
-0.58 6 %
-23.33 100
%
1.6 (-2.1)
If we combine the effects on the stay
in New Zealand with the average daily spend and multiply
this by the number of Park visitors and the proportion who
are foreigners, we estimate that a loss of Fiordland
National Park would lead to a decline in total New Zealand
international visitor income of $100 million per year. If
we apply relevant industry multipliers to this visitor
spending, the total economic impact of Fiordland National
Park is estimated to be output of $228 million per year,
1,760 jobs per year and value added of $103 million per
year, including household income of $68 million per
year.
Table 11 Direct Output and Total Economic Impacts on
NZ Economy of Fiordland National Park
Visitors
Overnight Day Total
Number of
Visitors 33,000 560,000
Proportion from overseas 78 % 80
%
Average Reduction in Stay
(nights) 2.8 1.6
Expenditure per 24
hours 125 127
Loss of Expenditure to NZ ($m/
yr) 9.1 91.0 $100 million
Total Economic Impacts on
NZ
Output
Employment (FTEs)
Value
Added ($m / yr)
Household Income ($m /
yr)
$228 m/yr
1,755 FTEs
$103 m/yr
$68
m/yr
3.5 Impact of Park on User Itinerary and Regional
Economic Impact
Of all overnight visitors, 33 per cent
said that in the absence of the Park they would not come to
the region, while a further 32 per cent that they would
change the duration of their stay. The average reduction in
stay was 6.1 nights, although this was significantly
affected by 5 long-staying respondents. Removing them from
the sample reduced the decline in stay to 3.8
nights.
Twenty per cent of day visitors to the Park said that they would not come to the region in the absence of the Park and a further 27 per cent said that they would reduce their stay. The average decline in stay was 1.5 days.
Table 12 Would you come to the Southland and
Queenstown-Lakes Region in the absence of Fiordland National
Park ? (of entire survey population)
n Median Stay
(nights) Average
Stay (nights) Yes % No % Not
sure
Overnight 375 7.0 11.8* 63 % 33 % 5 %
Day
Trippers 413 4.0 5.0 79 % 19 % 2 %
Table 13 Would
you come to Southland – Queenstown Lakes Region in the
absence of Fiordland National Park ? (of those who have an
opinion)
N Would still come to Region Would not come to
region Total
No Change in stay Change in
stay Sub-total
Overnight
Ave Change (nights)
Ave
excluding 5 long stayers 329 33 %
0 32 %
- 8.2
-
4.0 66 %
-3.9
- 2.6 34 %
-10.2
- 7.4 100
%
- 6.1
-3.8
Day Trippers
Ave Change
(nights) 415 53 %
0 27 %
-2.04 80 %
-0.56 20
%
-3.97 100 %
-1.33
* Falls to only 3.7 nights if
we exclude the 5 respondents whose stay would be reduced by
more than 30 days.
Table 14 Effect on Regional Economy of
Fiordland National Park
Overnight Day Total
Number of
Visitors 33,000 560,000 593,000
Average Reduction in Stay
(nights) 6.1 1.5
Expenditure per 24
hours 120 120
Loss of Expenditure to Region ($m /
yr) $21 101 $122 million
3.6 DOC Expenditure and
Impacts
The direct economic activity associated with DOC
operations in FNP is around $8.8 million of expenditure per
year, and employment of around 54 FTEs. These figures
exclude a share of regional and local office overheads.
Capital expenditure is excluded from these output figures,
but the figures include depreciation and capital charges,
which are $2.2 million per year
3.7 Multiplier Effects and
Total Regional Impacts
We have calculated economic
multipliers for the combined Queenstown-Lakes District and
Southland region for DOC spending and for the various
elements of visitor spending. Combination of these
multipliers with the direct impacts both on visitor spending
and DOC spending suggests that total employment in the
region which is dependent on Fiordland National Park could
be of the order of 1,580 jobs, while associated annual
financial impacts are estimated to be $196 million output,
$78 million of value added and $55 million of gross
household income (see
Table 15).
Table 15 Total
Economic Impacts of Fiordland National Park on combined
Southland and Queenstown-Lakes Region
Output
($m /
yr) Employment (FTEs) Value Added
($m / yr) Household
Income
($m / yr)
Direct Impact in QLDC –
Southland
Tourism
DOC Operations
Commercial Deer
Recovery
120
8.8
1.5
1,165
54
6
43.3
5.4
0.5
37.1
3.0
0.3
Flow-on
Impacts in QLDC - Southland
Tourism
DOC
Operations
Commercial Deer
Recovery
60
4.7
0.5
311
40
3
26
2.5
0.3
12.8
1.4
0.2
Total
Impacts in Queenstown Lakes District and Southland
Region 196 1,580 78 55
3.8 Electricity
Generation
The other very significant economic activity
that takes place in Fiordland National Park is generation of
hydro electricity from water in Lake Manapouri, the vast
majority of whose water comes from catchments within
Fiordland National Park. Approximate generation is 5.025
GWh / year which has a market value of approximately $300
million /per
year.
Ends