Scoop has an Ethical Paywall
Chinese marketing millions must be spent wisely
Lindsay Tisch MP
National Party Tourism Spokesman
10 May 2007
Chinese marketing millions must be spent wisely
The Government’s announcement of a $7 million investment to attract visitors from China will be wasted if the money is not targeted well, says National’s Tourism spokesman, Lindsay Tisch.
“While China is an important emerging market, New Zealand has up till now mostly attracted low spending visitors lured by shonky commission-based tourism operators offering souvenir shopping.
“The $7 million must be spent on attracting high-spending tourists or it will be wasted.
“Australia is making a huge marketing investment in China and we must move quickly and effectively to get our share.
“If the Government is serious about this key tourism market it must be proactive in ensuring New Zealand’s image is not compromised.
“We want to reap the benefits of giving Chinese tourists a quality New Zealand experience.
“There is far more to be gained in reputation and revenue from greenstone than plastic tiki.”
ENDS
Gordon Campbell: On The Hikoi Aftermath
People Against Prisons Aotearoa: 'Expect Resistance' - Community Group Pushes Back Against More Cops With Guns
Greenpeace: New Zealand Drops In Global Ranking On Climate Action
PSA: Spending Cuts Need To Stop - PSA Urges Govt To Listen To Economists
Stats NZ: National Population Estimates: At 30 September 2024 (2018-base)
NZ Government: New Zealand’s COP29 National Statement
Surf Life Saving NZ: Volunteer Lifeguards Make Big Effort To Keep Us Safe, As Paid Lifeguard Service Commences In Northern Region
