Scoop has an Ethical Paywall
The Country's First Knitted Billboard From UNICEF
Media Release 1 December, 2010
The Country's First Knitted Billboard From UNICEF New Zealand
Click for big version
New Zealand's
first ever knitted billboard was unveiled today by UNICEF
New Zealand in Auckland's CBD.
Because there's nothing worse than hand-knitted naffness!
The six by three metre Billboard created by DraftFCB is 100% knitted and sits on the corner of Pitt Street and Greys Ave for the month of December.
The billboard encourages people to "Say No To Naff" this Christmas and purchase gifts that will do some good from UNICEF's 'Inspired Gifts" range.
In addition, DraftFCB has placed 10 Eyelites inside various Auckland shopping centres to promote the campaign and intercept shoppers while they search for gifts. One Eyelite features the actual 'Say no to Naff' Christmas jersey.
DraftFCB has also advertised in press and magazine Xmas Gift Guides, and online on web sites such as Facebook, Trade Me, Youtube and Google search.
"This year, we're asking people to say no to naff gifts that clog up cupboard space, by encouraging people to buy something that will be appreciated by the under-privileged children across the world," says Dennis McKinlay, UNICEF New Zealand Executive Director.
UNICEF also guarantees that your gift is sent to a child in need with 100% of the purchase price being spent on the gift and distribution. Worldwide, UNICEF sent over 8 million 'Inspired Gifts' to 76 countries last year.
ends
Gordon Campbell: On What’s Wrong With The Treaty Principles Bill
Ministry For Culture And Heritage: Reverberations Of Erebus Disaster Still Felt 45 Years Later
Watercare Services: No Cause For Concern After Slightly Elevated Levels Of Arsenic Detected In Treated Waikato River Water
Te Pāti Māori: Government’s First Year A ‘Catastrophe For Māori’
Department Of Internal Affairs: Samoan Citizenship Bill Passes Into Law
NZ National Party: National Acknowledges The Passing Of Hon Nikki Kaye
Mana Mokopuna: Children And Young People Share Vital Insights On Healing From Family Violence And Sexual Violence In New Report
