Van Gogh's on the Go!
Van Gogh's on the Go!
Unleashed worldwide, Ambient Design's ArtRage reaches
more than 65,000 downloads since launch
AUCKLAND, New Zealand - 09 July 2004 - In just over two months, Ambient Design, a New Zealand-based software development company, has had more than 65,000 downloads of its new ArtRage application, a free painting package designed to provide a realistic simulation of using paint on a canvas. ArtRage painters can use electronic pens, oils, pencils, crayons, and other tools for original works or they can load photographs and use the trace functionality to create their masterpieces.
Matthew Fox-Wilson of Ambient Design says the idea and technology for ArtRage has been in development for more than six years but it was the release of the Tablet PC that provided the ideal platform and catalyst to finish the application.
"We contacted Microsoft as soon as the Tablet PC came out," said Fox-Wilson. "It matched what we wanted to do and answered the 'if only we had a device that could do this and that' dilemma. The application certainly works on other PCs and devices but the Tablet PC is the perfect marriage for the application."
Jay Templeton, Microsoft New Zealand's Product Marketing Manager, Windows Client Division worked closely with Ambient Design during the product's development.
"The Ambient Design team is truly talented and it has been great to see ArtRage develop into such a fantastic addition to the Tablet PC. An added bonus is that it is a New Zealand team taking it to the world," says Templeton.
Ambient Design has also been listed by
Microsoft on the global Tablet PC download site alongside
top software vendors such as Corel and FranklinCovey.
ArtRage
Inspires Return to Art Wanganui-based 34-your old, Danny
Mallinder was exploring ways to return to his creative past
when he heard about ArtRage. He bought a Tablet PC,
enquired about the beta programme, and started to
experiment. Mallinder found ArtRage inspired him to bring
alive one side of his creative ability, as part of his life
transition which was to move from a non-productive creative
to a highly productive creative, to living an inspiring
creative life. "ArtRage was a fantastic way for me to try
out how I wanted to express my creativity. It is perfect
for abstract art and illustration - which I enjoy doing.
Being able to experiment with art forms using this mobile
technology makes it very flexible and exciting," Mallinder
said. Mallinder is currently exhibiting ArtRage created
digital paintings at Protocol Café and Gallery in Wanganui
this month. Ambient Empowered Ambient Design, based in
Bethells Beach, New Zealand (just north of Auckland),
contacted Microsoft New Zealand in 2002 and later enrolled
in the Empower Program. The Microsoft Empower program,
launched globally last year, provides software developers
with a complete set of development tools (e.g. a one-year
subscription to the Microsoft Development Network and
software valued at more than $40,000). Members also receive
a monthly newsletter update, online resources and global
support from Microsoft. The program is designed to prepare
smaller organisations and companies to become Microsoft
Certified Partners. Gareth Baker, Independent Software
Vendor (ISV) Partner Account Manager at Microsoft New
Zealand, said Ambient is an excellent example of the Empower
Program helping a talented group of developers succeed on a
much larger global stage. "Ambient is one of 130 New
Zealand Empower Program participants and they embody the
significant potential the program has to help bring cutting
edge applications to the mainstream," said Baker. "There are
many talented developers in New Zealand with new application
ideas that can, if given the right tools and resources,
succeed in New Zealand and beyond. Empower is about making
sure the opportunity is there for them to do so." In
addition to the Microsoft Empower program, Ambient Design
was also involved in a close partnership with Microsoft New
Zealand who helped with beta testing of ArtRage Ambient
Design Going Global Not only has Ambient achieved more
than 65,000 downloads of ArtRage from its own web site, the
application is also available from two other Web sites
mirroring the Ambient site, increasing its reach in
international communities. In addition, Fox-Wilson says
organisations in Europe in particular have taken up the
ArtRage cause, which was developed as a portfolio piece for
Ambient. "Two German IT magazines, Computerbuild and
Sharepress Magazine, are including ArtRage on CDs to be
distributed with the magazines," said Fox-Wilson. "In
addition, a company in the UK, Research Machines, is
including ArtRage pre-loaded on all the TabletPCs they now
sell. ArtRage is also going to appear on the cover disc of
Digit magazine in the US. "ArtRage was always developed
with the intention to be offered as a free program," adds
Fox-Wilson. "We wanted it to be an example of our
capabilities and to get our name 'out there.' It's certainly
on track to do that and more!" About Ambient
Design Ambient Design is a New Zealand based software
development company specialising in contract work for remote
clients. The company was founded on a strong graphical basis
after the founders left MetaCreations in January 2000, but
has grown since then to encompass Internet development,
cross platform development, and a wide range of
technologies. Ambient was founded with the intention of
creating a strong engineering company that would provide an
output for some of the talent available in New Zealand. Over
the last two years Ambient Design has worked for a wide
range of international companies providing complete
engineering services from design to implementation.
http://www.ambientdesign.com