NHNZ “High-Speed” Stock Footage Website Goes Live

NHNZ officially launches its new high-speed user friendly stock footage library, NHNZ Moving Images on February 1st, following the successful beta testing of its redesigned stock footage website.

The website is a showcase for the international production company’s premier stock footage and for the 30 award winning production houses and filmmakers it represents. It reflects the wide scope of footage represented by NHNZ. “What sets the new website apart is its extraordinary breadth and quality of content covering the genres: nature, science, adventure, people and places,” NHNZ Moving Images manager, Caroline Cook says.

She says it was built with the footage researcher in mind. “Initial feedback suggests our site is faster than several of our largest competitors and very easy to navigate – two of our primary objectives when launching the site. We know researchers don’t have time to wait for pages to load, and hate to lose their way when navigating a site – it makes for a bad experience. So our aim was to make the site intuitive and fast – as fast as new technologies and a bit of Kiwi ingenuity could make it.”

NHNZ Moving Images has also changed the purchasing model. The current trend in the footage industry is to charge by the clip regardless of how much is used. NHNZ Moving Images’ approach is that there is no minimum order and it sells by the second not the clip. To make viewing and ordering easier entire sequences are placed online rather than breaking them up into short clips.

Almost 90% of the footage is held exclusively by NHNZ Moving Images.

Ms Cook compares the website to a high end boutique. “We have highly skilled and experienced researchers working with the producers to get just the right fit; we have some of our best product displayed on the website and a vast store of quality product ‘out back’ – all you need to do is ask. NHNZ Moving Images is focused on finding the best footage to meet producers’ creative, editorial and technical requirements, deadlines and budget. It’s a user friendly site, designed by producers for producers.”

NHNZ Moving Images represents over 200,000 hours of footage with a major holding in HD. Following the completion of two 10 x one-hour 3D series by NHNZ and its co-production partners for the recently established 3D Net, 3D footage will shortly be added to the catalogue.

To celebrate the launch of the new website, NHNZ Moving Images is giving clients the chance to win one of five Apple iPads with Wi-Fi + 3G 64GB by visiting the new website at www.nhnzmovingimages.com. Entries close February 22nd, 2011.

ENDS

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