The First and Only Book To Be Completely Crowdsourced

The First and Only Book To Be Completely Crowdsourced From the Cover
Design, to the Online Marketing

Enterprise Social Technology
By
Scott Klososky

Social technologies have infiltrated the business world, yet most don’t
know what to do with them. Many organizations are either blocking their
use, or simply experimenting with how they might be of benefit. Because
tools like Facebook, Twitter, and LinkedIn started with personal use,
little has been done to holistically address how social tools can be
fully integrated into an organization. In addition, most leaders have
little idea what the full collection of capabilities is that exist under
the social umbrella.

Until now.

A new breakthrough executive guide to social media/networking by thought
leader Scott Klosoky, Enterprise Social Technology, demystifies this
much-hyped subject and gives readers a levelheaded, growth-focused
approach to putting all kinds of social technology-not just the big,
well-known platforms-to work.

Covering every aspect of social technology in the business area-from
planning and goal-setting and assembling a social tech team, to
measuring the return on investment-Enterprise Social Technology presents
a blueprint for success in the coming millennium.

“This book is a how-to manual,” says Klososky, “that will teach you a
process for implementing social technology in its most powerful form.”

“I want to move the discussion past whether a CEO should be tweeting,”
adds Klososky, “or the organization developing a Facebook fan page, and
toward how leaders can holistically integrate the full range of social
technology tools to make a truly meaningful difference in their
organizations. Just as personal computers, the Web and e-commerce has
caused dramatic changes in how organizations operate, social technology
also will alter the way we do business.”

Only a social technology pioneer as Klososky could present these
practical strategies using the very technology he describes. Klososky
created Enterprise Social Technology using the technique of
crowdsourcing-the act of outsourcing tasks to a large group of people or
community (a crowd), through an open call-opening authorship to those
specialists who know the subject matter the best.

“Here is how the system worked,” explains Klososky. “I created the
detailed outline for the book, chapter by chapter, and wrote the first
section and the last two chapters. Using crowdSPRING.com, I crowdsourced
the content for the other chapters. In the end, we found that
crowdsourcing worked, even for a project as complex as writing a book.”

Enterprise Social Technology provides a model for implementing social
tech within any size organization and teaches:

* How to set social tech goals
* How to assemble a social tech team
* Integrating social tech tools into the sales process
* Online reputation management
* The future of social technologies
* And much more!

“When you implement a powerful tool before your competition,” adds
Klososky, “you can win market share, create wealth and even generate
social good. Considering all these benefits, it is obviously that the
race is on to figure out how to leverage social teach tools to win big
in business. Enterprise Social Technology will help you cross that
finish line first.”

Scott Klososky, a former CEO of three successful startup companies,
specializes in looking over the horizon with how technology is changing
the world. Scott's vision and ability to see trends in emerging
technologies allow him to be a thought leader who applies his skills to
help organizations thrive, leaders prosper, and entire industries move
forward.

His unique perspectives on technology, business culture, and the future
allows him to travel the globe as a speaker and consultant, working with
senior executives in organizations ranging from Fortune 500 corporations
to universities and nonprofits.

His latest technology startups are Alkami Technology, a second
generation online banking platform provider, and Crowdscribed, a new
publishing brand. He also consults with many organizations on how to
integrate social technologies into their organization's strategic
direction as well as how to improve their utilization of technology as a
tool.

ENDS

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