Muse: the brain-sensing headband, now in NZ

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Thought-Wired and InteraXon announce partnership to bring brain fitness and stress-reduction to New Zealand and Australia

Muse: the brain-sensing headband, now available for purchase in New Zealand and Australia through Thought-Wired.com

26 September 2014 – Thought-Wired, an Auckland-based pioneer in brain-sensing technology, has today launched a partnership with InteraXon, creators of Muse: the brain-sensing headband.

The partnership makes Muse available in Australia and New Zealand through Thought-Wired and its channels.

Muse is a brain-fitness tool that detects and measures brain activity through guided, focused-attention training exercises designed to help people manage stress, increase focus and enhance cognitive awareness.

The headband translates brain signals into real-time feedback on a tablet or smart phone through the accompanying Calm app, available on the Apple App Store and Google Play.

InteraXon is proud to partner with Thought-Wired to bring Muse to New Zealand and Australia, says Co-founder and CEO, Ariel Garten.

“Thought-Wired is a respected company in the brain-sensing space, and a partner with a deep commitment to helping people improve their lives,” says Garten.

As a pioneer in developing of brain sensing software, Thought-Wired looks forward to making this technology available to a wider range of users with the Muse headband, says Founder and CEO, Dmitry Selitskiy.

“Muse is the first consumer-ready device that enables people to track and improve their overall brain fitness and mental health,” says Selitskiy.

“We are delighted to be able to offer people a way to better manage the stress and distractions they face every day through an easy, daily routine.”

Muse can help people learn to calm their minds – something which is quite difficult in today’s busy culture, adds Selitskiy.

“Learning how to calm your mind has many benefits from reducing stress to increasing focus and productivity.”

Muse is a powerful platform for Thought-Wired to build future applications on, says Selitskiy.

“We aim to develop a range of applications for the Muse headband to make brain sensing technology available to a greater number of people,” he says.

“Many people already use a variety of devices to track their physical fitness. With Muse we have the perfect opportunity to introduce people to the benefits of also tracking and improving their mental performance using brain sensing technology.”

To date, Thought-Wired offered brain sensing headsets targeted primarily at the development and research communities. Adding Muse to its portfolio will open up exciting new opportunities for the business, says Selitskiy.

Muse will appeal to technology fans as it is one of the first brain-sensing devices available to consumers. It is also ideal for wellness enthusiasts interested in meditation and improving their cognitive performance and mental health, as well as for people with high-stress jobs.

Muse can also be applied in the education sector and professional sport to help students and athletes improve their focus and performance.

Thought-Wired will demonstrate the Muse headband at Digital Nationz at Vector Arena on Saturday, 27 September, and Sunday, 28 September: www.digitalnationz.com. Dmitry Selitskiy will also speak at Digital Nationz about possibilities of brain-sensing technology.

Muse will be available at Thought-Wired.com from Monday, 29 September with a retail price of $450. Attendees at Digital Nationz can order the device for an introductory price of $399.

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About InteraXon

Founded in 2007, InteraXon is a Toronto-based innovator in the emerging field of brain-sensing technology. Their first consumer offering is Muse: the brain-sensing headband. Muse is a brain-fitness tool that detects and measures your brain activity while you are taken through a guided, focused-attention training exercise designed to help you manage stress, increase focus and enhance cognitive acuity.

About Thought-Wired

Thought-Wired is New Zealand’s first brain-sensing technology company with a vision of making the world accessible to everybody. Founded in 2011, Thought-Wired originally focused on empowering people with severe disabilities to communicate through brain interfaces, interact with the environment, and lead fulfilling independent lives. Since then, the company’s operations expanded to include devices and partner products distribution, and services for business and organisations looking to work with brain-sensing technology. Visit: www.thought-wired.com.

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