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Sony sets the new mid-range standard with Xperia™ M4 Aqua

Sony sets the new mid-range standard with Xperia™ M4 Aqua

Capture more - just point and shoot, with a powerful13MP camera, F2.0 aperture and Sony’s intelligent Superior Auto mode

Enjoy more - signature Sony OmniBalance design, ready for life - a waterproof1 smartphone with cap-less microUSB charging; Xperia M4 Aqua available in White, Black and Coral2

Achieve more - Sony’s first octa-core 64-bit smartphone featuring the Qualcomm® Snapdragon™ 615 processor with integrated 4G LTE, running Android 5.0 Lollipop - and up to two-day battery life3

Full ranging details of the Xperia M4 Aqua in New Zealand, including retail partners and pricing to be confirmed closer to launch

Auckland, 3rd March 2015 – Sony Mobile Communications (“Sony Mobile”) today refocused its mid-range device strategy with the introduction of Xperia™ M4 Aqua - a smartphone bringing Sony’s leadership in camera, design, battery and performance to anaccessible price point.

“Xperia M4 Aqua represents our renewed mid-range focus - with no compromises” said Peter McKeon, Managing Director Oceania at Sony Mobile Communications. “Offering the most popular standout features made famous by our Xperia Z Series; camera capability, two-day battery life and waterproofing - Xperia M4 Aqua brings a proposition and price, products in this section of the market simply cannot match.”

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Just point and shoot – great pictures without the effort

Xperia M4 Aqua’s impressive 13MP rear camera is powered by Sony’s Exmor RS™ mobile sensor with a large F2.0 aperture, and ISO 3200 sensitivity. It’s powerful digital compact camera technology – and intelligent Superior Auto Mode simplifies your interactions, automatically sensing up to 52 different scenarios, for vivid shots in low-light or strong backlight every time.

Just as with the rear, the 5MP selfie camera has a super wide-angle lens with an 88° field of view, so no-one’s left out of shot – and Portrait Retouch allows you to add fun finishing refinements. The popular selfie editing feature sits alongside Sony’s full suite of preloaded Xperia Camera apps, including other favourites; Sound Photo for adding a short clips to your pictures and Movie Creator, which automatically converts your pictures and videos into snappy thirty second vignette clips - which makes collecting memories or sharing on social media, super quick and easy.

Designed for the way you live - subtlety in hardware and interface design, with Android 5.0 Lollipop

Crafted from the ground up, Xperia M4 Aqua has understated premium looks – a tempered glass display, with the svelte 136g waterproof (IP65/8 rated) body reengineered for cap-less microUSB charging, offering flexible usage wherever you are.

Xperia M4 Aqua will be available in classic White, Black and also fresh Coral. Sony’s adopted the same subtle principles in its take on Android 5.0 Lollipop’s material design, in keeping with that distinctive minimalist approach to user interface, interactions and native apps.

Xperia M4 Aqua will come with the new look Xperia Lounge Silver, bringingapps, software updates, entertainment, bespoke offers and tips delivered throughout the product lifecycle. As part of this, you’ll be able to enjoy bonus film clips and television episodes4 through the Privilege Plus Movies app5.

Do and accomplish more, for longer - Sony’s first octa-core 64-bit smartphone, featuring the Qualcomm® Snapdragon™ 615 processor with integrated 4G LTE connectivity and up to two-day battery life

Whilst some might need to use their smartphone for short bursts on long days, you don’t have to, with Xperia M4 Aqua’s two-day battery life, eliminating the need for regular charging. If that isn’t enough, activate Battery STAMINA Mode to optimize how your battery is used and Ultra STAMINA Mode to keep your phone running on its core functions for a week.

Supporting this optimal balance of performance and power is a Qualcomm®SnapdragonTM 615 processor6 featuring octa-core 64-bit CPUs, advanced multimedia processing and an integrated 4G LTE modem. Thanks to the Snapdragon 615 processor, you can enjoy seamless access to your Xperia Lounge content and experience the fastest news and information download, find your way using maps, check and send email, send pictures to friends and family in seconds and make the most of lag-free online music and video streaming on the go.

For the full product specifications, please visit: http://www.sonymobile.com/global-en/products/phones/xperia-m4-aqua/specifications


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