13 February, 2008

Trash to Fashion is back

Trash to Fashion(r) is back and will be better than ever in 2008.

Following a gap year in 2007, the Waitakere City Council's Culture and Community Committee today decided unanimously to fully re-launch the Eco city's iconic Trash to Fashion(r) Awards.

Councillor Judy Lawley, chairman of the Culture and Community Committee, says Trash to Fashion(r) has been a flagship event for Waitakere encompassing everything the city holds dear; with environmental education at its heart and recycling at its core.

"Of course we now have to secure our sponsors but I'm confident we will do that and I am simply rapt to think that this event will be back at its full-scale in Waitakere in 2008 - as the people who spoke passionately to our Committee today testified, this event is a huge deal for not only people in our community, but much further a field," Councillor Lawley says.

Indeed, the Culture and Community Committee heard how Waitakere's sister city, Huntington Beach, California, is launching its own version of the awards and hopes to send its finalists to compete here.

"It was great to see the overwhelming support for this event, today's decision shows we not only are committed to Trash to Fashion(r) this year but provides certainty for it going forward," Councillor Lawley says.

This is an event that's time has come, she says.

Trash to Fashion(r) has been running in Waitakere for over a decade and in this time has transformed from a small, community-based celebration to a major professional event which fuses entertainment with the core 'reduce, recycle, reuse' concept.

In this regard it has been a significant profiling mechanism for the city's sustainability ethos.

This year, Dazzle Events, has been brought aboard the project to establish a sound business model and to manage the significantly expanded sponsorship and marketing programme.

The dates, themes and entry information for the Trash to Fashion(r) Awards 2008 will be announced in April.

***ENDS***

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