North Shore City

Make sure you're a tidy kiwi

March 12, 2008

Close to 50 North Shore City residents, including Mayor Andrew Williams, have pledged to be tidy kiwis on the new Be a Tidy Kiwi website.

Be a Tidy Kiwi is a regional programme with representatives from all Auckland councils.

North Shore City's waste prevention officer, Jenni Drummond, says this campaign to get people to take personal responsibility for littering in the region is very important for North Shore City.

"Litter is a complicated issue, both socially and environmentally. We are addressing part of the issue through this campaign, which supports our mission - to enhance the quality of life and protect the natural environment on the North Shore for everyone," she says.

"Not only does litter look bad and create a bad image for where we live, it costs significant sums of money to clean up, and this is paid for by ratepayers.

"The success of the campaign relies on behaviour change, mainly people's willingness not to litter and to be proud of belonging to a city that is safe, clean and prosperous," says Ms Drummond.

"The Be a Tidy Kiwi message has also been incorporated into our Make it a Safe Summer campaign, as people feel safer in communities that are free from litter.

"I encourage everyone to visit the Be a Tidy Kiwi website and sign the commitment pledge to be a tidy kiwi. If we all pledge our commitment to stop littering we can combat this litter problem."

For further information on this campaign or to pledge your support, visit www.beatidykiwi.org.nz.

ENDS

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