Media Release – Monday 25th May 2009
For Immediate Release

Which “incredible” chickens will rule the roost?

Everyone is going crazy over the new Pringles Oven Roasted Chicken flavour – but are they crazy enough to don a chicken costume and compete for $20,000?

Pringles and The Edge FM are putting up the cash if contestants are willing to put up their time and, quite possibly, their inhibitions with The Incredible Pringles Chicken Race from June 17th.

This is a fantastic media opportunity for local press to capture snapshots as the chickens cause havoc throughout New Zealand.

Five teams of two will battle it out to win a share of $20,000 – starting in Queenstown and racing to reach the finish line in Auckland nine days later, passing through various towns and cities along the way. However, it’s not as straightforward as a simple ‘road trip’.

The participants will have to take part in a number of set challenges each day in the various locations, complete tasks such as “Flying Solo” (a task only one person can complete), “Intersections” (a choice between two tasks; one physical, one generally mental) and “Freezes” (where teams can choose to give their fellow competitors a time penalty or not).

From Bluff to Gore, Dunedin to Omaru, Christchurch to Kaikoura, New Plymouth to Taupo and right around the country, tasks may involve a simple hide and seek, a scavenger hunt or extreme sport.

What organizers have said though, despite keeping their cards close to their chest, the final task at the end will scar and potentially end the race for some if they become ‘chicken’.

Tune into The Edge FM and go to www.theedge.co.nz throughout June to follow all the action as it happens and show your support as they pass through your town.

The Incredible Pringles Chicken Race takes place from Wednesday 17th June to Friday 26th June.

The race will pass through the following locations;
Day 1 (17th June): Queenstown, Bluff, Gore, Dunedin
Day 2 (18th June): Dunedin, Oamaru, Timaru, Christchurch
Day 3 (19th June): Christchurch, Kaikoura, Nelson, Blenheim
Day 4 (20th June): Blenheim, Picton, Wellington, Kapiti, Palmerston North
Day 5 (21st June): Palmerston North, New Plymouth, Taupo
Day 6 (22nd June): Taupo, Napier, Gisborne
Day 7 (23rd June): Gisborne, Whangaparoa, Rotorua
Day 8 (24th June): Rotorua, Te Puke, Mt Manganui, Tauranga
Day 9 (25th June): Tauranga, Lake Karapiro, Cambridge, Hamilton
Day 10 (26th June): Hamilton, Auckland Airport, Whangarei, Auckland

ENDS

© Scoop Media