New Zealand, 101 Must-Do’s for Kiwis returns

AA Tourism has relaunched 101 Must-Do’s for Kiwis, a continuation of the highly successful 2006 campaign, with the aim of further inspiring and motivating Kiwis to get out and explore New Zealand.

The original 101 Must-Do’s for Kiwis saw people from all over the country voting for their favourite New Zealand experiences. This time, 101 Must Do’s for Kiwis incorporates past Must-Do’s as well as new ideas and experiences.

AA Tourism CEO, Mr Pete Blackwell, says there is a need for more focus on domestic travel in this time of economic uncertainty and considers 101 Must-Do’s for Kiwis a great way to engage consumers with domestic tourism operators.

“Through being visible and engaged with the market, local tourism operators can succeed in any economic climate. We’re here to inspire people to travel in New Zealand, and to explore the amazing places and experiences that are all in our own backyard. 101 Must-Do’s is about reinforcing to New Zealanders that we live in a great place and there is never a shortage of ideas for things to see and do,” says Mr Blackwell.

With multiple lists and categories to vote for and rate, Kiwis are able to share their favourite things to see and do in New Zealand. Putting users in the driver’s seat when it comes to deciding on future 101 Must-Do lists is key, and this campaign is set to become a great resource for inspirational domestic travel.

AA Tourism General Manager of Marketing, Rebecca Cherry, says “the 101 website will become an ever-expanding source of ideas and inspiration for people who may be at a loose end and looking for something to do with their family and friends at the weekend, or if they’re heading to an undiscovered part of Aotearoa and wanting a new experience.”

To spread the word, 101 Must-Do’s for Kiwis has partnered with other businesses and organisations with an interest in inspiring people to see more of New Zealand. It has teamed up with New World, Discover Waitomo, Maui, Britz, Backpacker, Budget, Venture Southland, Kelly Tarlton’s, Venture Hawke’s Bay, Tourism Central Otago, Tourism Lake Wanaka, and Tourism Bay of Plenty.

Working in conjunction with AA Tourism on this campaign, Maui Brand Manager Angela Taylor sees a perfect fit in being part of a drive for domestic tourism while sponsoring the Events list.
“We love events! There’s something for everyone and you can also grab the chance to explore the local region. What a delicious way to spend a summer’s day sampling world-renowned Kiwi food and wine or soaking up the exhilaration at an air show. What’s more, the scenic backdrop is certain to be stunning,” says Ms Taylor.

Along with giving Kiwis and enthusiastic visitors to New Zealand a place to vote for their favourite Must-Do’s, voters also have a chance to win $2000. After voting for a Must-Do voters have a chance to win and turn some of their favourite Must-Do’s into Have-Done’s. The grand prize-winner can plan their own Kiwi Must-Do adventure.

Voting results will be posted from mid January 2011 and voters are encouraged to check the website regularly for the ever-changing lists and updated ranking results. As more people vote, the lists will grow and change, as will the most popular Must-Do’s.

ENDS

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