3 February 2011

Yellow®’s finda.co.nz, the second largest local business directory site in
New Zealand, has just undergone the single largest change in its five year
history.

The website now has personality with a local Kiwi spark and the map lead
experience takes the user experience to a whole new level.

”The overhaul of finda® will see it regain the crown of innovation and
agility in the New Zealand directory space - the new look is just the
beginning of an aggressive roadmap of development for www.finda.co.nz
that will continue to improve the site for all users and advertisers”, says
finda®’s Product Manager, Keran McKenzie.

“This is all part of Yellow®’s significant investment to enhance and
multiply our digital presence in the market,” says Yellow® Digital Director,
Peter Crowe.

“Yellow® has an awesome development team”, he says. “Watch out for
the surprise in the form of an Easter Egg, especially built in by the
developers to give finda® more room to have a bit of fun and reclaim its
upstart and irreverent attitude.”

Without exception, every visible element of finda® has been given a fresh
coat of paint and an upgrade and the site now has a dynamic, bold new
brand.
After seeking feedback from its users, finda® rebuilt its entire site to
focus in on the key information users wanted. This included more location
based information and quicker access to contact details.

The new finda® is very map centric, providing users with more ability to
search and find businesses based on location. The new full bleed map
view of search results features an industry first - a radial search on the
map that has an easy to use drag ‘n’ drop interface. Simply move or scale
the blue circle on the map and your results will be updated quickly and
easily.

Additional added touches like the floating map and quick contact options,
make the finda® search results page a much more effective tool for
searching and selecting New Zealand businesses.

The popular search results page has also had an overhaul and boasts
some more innovative new features. Power tabs are now provided with
search results and allow frequent users to pull out key information quickly
and easily, as well as read the latest review, check out the current offer or
find the local branch closest to you on an embedded map. This makes
finding local branches of a business super fast and easy.

Furthermore, the listing pages have undergone a redevelopment and once
again a large map appears focusing on the location of a business. A visual
display of areas this business may service, as well as street view, store
locator, branch lists and inline directions are also featured. Users will
never have to leave the page to get what they need for contacting a
business.

In that same vein, all content from images and coupons to videos and
contact options, are now all shown inline, making this one page an
incredibly powerful one stop shop for users and providing advertisers with
a fantastic online presence.

To take a look at the new finda® website go online to www.finda.co.nz

ENDS

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